4 Advanced Facebook Advertising Tactics that Need to be a Part of Your Core Strategy
4 Advanced Facebook Advertising Tactics that Need to be a Part of Your Core Strategy
4 Advanced Facebook Advertising Tactics that Need to be a Part of Your Core Strategy

As most social marketers already know, optimizing Facebook Ads can be both tedious and confusing. Over the years, Facebook repeatedly proves itself to be one of the most effective social media platforms for generating positive return on investment. Although Facebook has been around for a while, new strategies and techniques frequently emerge as Facebook continues to roll out advanced features on its evolving, albeit confounding, advertising platform. Today we’re going to expose these advanced features including actionable setup instructions that will teach you…

·       Techniques that will lower your cost per acquisition
·       Retargeting to people who previously viewed your website
·       Tracking detailed actions people are taking on your website
·       Avoid Facebook advertising character restraints

1) Laser Target Your Content: Use Facebook Dark Posts to Engage Multiple Audiences

4 Facebook Ad TechniquesFacebook dark posts are posts that appear in the news feed but do not actually publish onto your Facebook page. This allows you to promote content and tailor it to different audiences, without it cluttering up your Facebook page.  You can also A/B test certain messages and images to the same audience to identify what performs better. Ultimately, Facebook dark posts will help you become more relevant to the people you are targeting. And as we know, the more relevant an ad is to the recipient, the more likely the recipient will engage with the advertisement.

Here’s how you can setup Facebook dark posts: 

  1. Go to Facebook ads manager
  2. Go to Facebook Power Editor
  3. Click Manage Pages and Create Post
  4. Click the Radio Button that says Unpublished Post

For more information on dark posts, visit Dark Posts: Best Facebook Advertising Right Now

2) Measure your Success: Install Conversion Pixels

In order to identify advertisements that truly impact your business, it is critical to install conversion pixels on every Facebook advertisement that you create. In the past, you may have measured the success of your Facebook ad by “cost-per-click” or “cost-per-thousand-impressions”. However, there may be scenarios in which ads with the lowest cost-per-click generate less conversions than an advertisement with a higher cost-per-click. To avoid being misguided by metrics, stay focused on the end goal of generating conversions.

Here is an ad by a local wellness spa that was able to create an ad that converted new leads at $3 per customer, after installing conversion pixels.


Here’s how to install Facebook conversion pixels:

  1. Go to Facebook ads manager
  2. Go to conversion tracking
  3. Create pixel
  4. Copy the code and paste it on your website

 3) Boost Conversions: Leverage Remarketing Audiences

On average, less than 10% of people who view your website will convert on the first visit. Because of this, Facebook’s remarketing feature has dramatically increased conversion rates for many companies. The people who have already viewed your website are most likely to be more interested and more likely to convert than an audience that is unfamiliar with your brand. At LYFE Marketing, we tested a remarketing campaign to previous website visitors and we accomplished an 8.511%, which was 4x higher conversions than native efforts.

“we tested a remarketing campaign … which was 4x higher conversions than native efforts.”

Here’s how to set up a remarketing strategy on Facebook:

  1. Go to Facebook ads manager
  2. Go to “Audiences”
  3. Create a new audience
  4. Select people who visit your website
  5. Copy the pixel and paste it on your website
  6. Create an advertisement and select your website custom audience

 4) Hack your Advertising: Use the Power Editor to Do More with Facebook Advertising

Facebook’s Power Editor is a tool created by Facebook to help manage multiple advertising campaigns efficiently. On the forefront, it can be used to create advertisements faster. However, there are functions that you can perform within Power Editor that cannot be performed with the normal Facebook ads tool. Here are some of the insane advantages it can be giving you:

  • Avoid character restraints on your advertisements (you can write paragraphs if you wanted to!)
  • Schedule advertisements to run at certain times during the day
  • There are more bidding options available for marketing objectives
  • Duplicate campaigns and test different audiences within a few clicks
  • Create dark posts (as mentioned earlier)

It’s crucial for you to understand that these tips are meant to become a part of your core Facebook Ads strategy. Being involved in social marketing means utilizing every possible outlet available to you regularly and consistently. We’re quite lucky that Facebook has included such robust marketing features for free so it only makes sense to take advantage of them! Using the above tips will ultimately lead to an increased perspective of your Social ROI, better targeting for your content efforts and a noticeable increase in conversions. Get started TODAY and not a minute later.

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About the Author

Sherman Standberry
Sherman Standberry is the co-founder and chief operating officer for LYFE Marketing, social media marketing & management company. LYFE Marketing offers social media advertising, social media management, and website design services to help companies generate more traffic and conversions. Sherman has worked with over 150 companies with social media and website design. Follow him on twitter.

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