influencer marketing
August 4, 2021
Influencer marketing, which refers to leveraging the social media presence of influencers to promote products and services, has evolved over the last few years. A 2020 study of influencer marketing found that 73% of marketers...read more
by Doug Brown
December 22, 2020
Hawkers, a company that produces sunglasses fitted with polarized lenses that are styled to impress, began in December 2013. In just two years, the company began to top the “best-of” lists. It’s fair to say...read more
by Annika Bansal">Annika Bansal
August 12, 2020
Instagram is the best network for influencer marketing. You can use it to reach people who aren’t following you and generate more sales and followers. It is very similar to running paid ads. The main...read more
by Sarah Evans
August 11, 2020
With more than 350 brands surveyed and interviewed, the report enables B2B marketers to make better decisions about influencer marketing. With virtually all influencer marketing research to date focusing on B2C or the industry overall,...read more
by Christian Zilles">Christian Zilles
September 3, 2019
As part of a unique experiment to see if it can improve the user experience and encourage more engagement and activity, Instagram is hiding the number of “likes” that are shown next to every photo...read more
by Christian Zilles">Christian Zilles
June 6, 2019
For years, we’ve been hearing rumors that the big social media platforms have been looking for ways to remove the “like” button. Facebook, for example, has already added reaction buttons to posts, in recognition that the purely...read more
by Christian Zilles">Christian Zilles |
February 19, 2019
by Christian Zilles">Christian Zilles |
February 13, 2019
by Christian Zilles">Christian Zilles |
January 2, 2019
by Christian Zilles">Christian Zilles |
December 18, 2018
by Adam Helweh">Adam Helweh |
October 30, 2018