The Economics of Bad Outreach
There is risk to the bottom line for organization’s that cut corners in the way the reach out to prospects…
influencer outreach
Mark Smiciklas The K.I.S.S. Method of Digital Marketing
Jason Falls will present the KISS Method of Digital Marketing in a webinar with NetBase on Aug. 15.
Jason Falls Finding Influencers Using Your Own Algorithm
Awareness has added a self-controlled influencer scoring feature that allows you to build your own internal Klout-like score for your…
A Guide To Influence Measurement Tools Worth Reading
Appinions new report on influence measurement tools is thoughtful and thorough. It can help you understand which to use for…
Connecting With Super Bloggers? Think Content.
Robert Scoble doesn’t strike me as a media baron. When I had lunch with the...
Mark Ivey Redefining FriendFeed
For the longest time I have had a rather eye-rolling reaction when people mention FriendFeed....