marketing automation

Did you know that 51% of companies currently use automation tools? That number is also increasing. It’s not hard to see why. A company that isn’t using automation tools is incurring unnecessary overhead and probably...read more

The other night, as I was flipping through the channels on TV, I stumbled upon an old, familiar episode of Star Trek. In this story, a planet of humanoids was worried that centuries of civil...read more

When you’re planning to build a new blog or an online business, creating a sizeable subscriber base should be one of the first things on your mind. With people on your mailing list, you can...read more

You’ve finally decided to add marketing automation to your digital marketing strategy. Good decision. If you’re at this point and find yourself scratching your head wondering where to start, this post is for you. Here...read more

Marketing automation seems to be all the rage, but will marketers use it for what it is intended, or muck it up, relying on lazy practices and ruining what should be a perfectly brilliant tactic.

I used to believe that you’d have better luck running into Bigfoot in Central Park than getting a big-ticket lead from a tweet, but I’ve been proven wrong. The Sasquatch sighting of Twitter marketing happened,...read more