How Well Do You Know Your Audience?
I worked with a major consumer product goods company once that insisted that a particular...
Marketing
Jason Falls Brands Are People
I received a wonderful email over the weekend. All I wanted to do today is...
Exploring Sponsored Conversations With IZEA’s Ted Murphy
I had the pleasure of connecting with Ted Murphy, CEO of IZEA, the sponsored conversations...
You’re Going To Hear A Lot About This Book
I read “Trust Agents” this weekend. Before you read further, please know that both authors,...
If CMOs Are Unhappy With Digital, It’s Their Own Fault
According to an article in AdWeek and a survey conducted by recruiting firm Heidrick &...
Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs
Ever since I reported on the launch of Scout Labs, I have had people ask,...
Marketing Without Faking It – A Case Study
Case studies always present the best inspiration. It’s not that we’re necessarily an imitation society...
More 2009 Predictions … And A Few Of Your Own
It’s almost time to put the 2009 predictions to bed, but my buddies and MindSalt,...
Is The Future Of Advertising Public Relations?
I recently arranged for a group of bloggers in a certain industry to receive some...
I Feel Like A Pepsi, But That’s All
I admit it. I’m a Pepsi fan boy. Have been almost all my life. Figuring...
Calgoo Brings Permission-Based Advertising To Your Calendar
As if consumers need another place to see ads, a tool called Calgoo is now...
Solutions Stars Video Conference Helps Small Businesses, Entrepreneurs
Next Wednesday, I’ll participate in a video conference from Network Solutions called the Solution Stars...