5 Ways to Measure Blogger Outreach ROI
With some planning and measurement techniques, it is possible to value your blogger outreach efforts.
pitching bloggers
Stephanie Schwab What Motivates Bloggers?
If you’re a public relations or communications person who works with bloggers, you’ve probably figured...
Connecting With Super Bloggers? Think Content.
Robert Scoble doesn’t strike me as a media baron. When I had lunch with the...
Mark Ivey How To Create A [Good] Blogger Pitch
Because I work with a number of PR firms, and have worked for a PR...
Bridging The Gap Between PR And Media
Join me tomorrow afternoon as I moderate the latest in the Vocus Webinar Series with...
Jason Falls There Is No Perfect Pitch, Only Perfect Pitches
Public relations can stand to learn a lot from Howard Moskowitz. The legendary experimental psychologist,...
Righting The Ship In The Public Relations Industry
Tomorrow I will be a part of a panel discussion at the Public Relations Society...
Pitching Bloggers: An Interesting Case Study
My recent list of tips on pitching bloggers garnered a fair amount of attention and...
How Do I Get Placement On Blogs?
A fellow public relations professional posed the question: “How do I get placement on blogs?”...