How Well Do You Know Your Audience?
I worked with a major consumer product goods company once that insisted that a particular...
social media marketing
Jason Falls Join Me In Dallas For The 2010 Optimization Summits
One of my strategies for evangelizing social media in 2010 is to speak at events...
Postrank Makes Online Media Relations Easier With Top Blogs Lists
One of the most tedious and frustrating facets of public relations in the new media...
How To Hire A Social Media Agency Or Consultant
I’ve tried to steer clear of the social media guru conversation. I think it’s petty...
The Importance Of Being Earnest With Your Content
Being earnest, or sincere, in your efforts to provide content to you customers is perhaps...
One Pixel Of Separation With Twist Image’s Mitch Joel
There are people I’m a fan of and people I am friends with and then...
Five Things We Should All Do In 2010
If you haven’t seen a 2010 prediction post in the last two weeks, welcome back...
Selling Your Product By Selling Someone Else’s
For years now you’ve heard advice from social media evangelists that is counter-intuitive to a...
How To Increase Your Business By Relinquishing Control
If you’ve been studying social media, or even half paying attention to it, for the...
The Top 25 Environmental Blogs
As I’ve indicated before, content ranking and analytics service Postrank is a sponsor of Social...
Why Social Media Purists Won’t Last
I’ve always considered myself a bit of a purist when it comes to social media....
The Four Spheres Of Social Media Strategy
A crowd of 80 or so attended yesterday’s social media boot camp hosted by the...