Forrester Report Offers Analyst Look at Social Media ROI
Forrester Research has produced another interesting report, this one focusing on perhaps the hottest topic...
Social Media Measurement
Jason Falls ListenLogic Offers Market Research, Monitoring Hybrid
I’ve had a series of conversations with a market research and social media monitoring solution...
NetBase Makes Market Research Faster, Cheaper
The first 459 times I suffered through product demos and webinars for market research and...
The Digitization of Research And Measurement In Public Relations
Note: In another of our periodic visits to various public relations firms and agencies, I...
Don Bartholomew Who Is Watching Our Waggle?
Karl von Frisch spent years studying honey bees. He was fascinated with how bees found...
Join Me In Dallas For The 2010 Optimization Summits
One of my strategies for evangelizing social media in 2010 is to speak at events...
What Social Media Monitoring Won’t Get You
Companies, brands and their respective marketing and public relations managers are clamoring to know what...
Visible Technologies Unveils Expanded Social Media Monitoring Platform
The social media monitoring space just got more cluttered. Or perhaps not so. Visible Technologies,...
Social Media ROI? Traditional Is Still More Accepted.
The return on investment for social media marketing is not an easy thing to determine....
Spiral16 Adds Unique Layers To Social Media Monitoring
Social media monitoring keeps getting more and more interesting. Not only are the existing players...
Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs
Ever since I reported on the launch of Scout Labs, I have had people ask,...
Perhaps Social Media Measurement Shouldn’t Matter
Proving value in social media is much akin to doing the same in public relations....