social media metrics

Editor’s Note: The following is a guest post from Joel Gn, a Singapore-based communications associate with web development firm Aeturnus. Corporations today have only been too eager to jump on-board the social media bandwagon. This...read more

There’s a new company ranking out from a SocialEQ tool from APCO Worldwide and Huffington Post. It’s supposed to be a new research model that has what they call, “a unique approach to evaluating the...read more

This may sound slightly ironic, coming from me, but I think sometimes we fall a little too in love with metrics. The Internet has trained a new generation of marketers and brand managers to expect...read more

There are still a number of business people, executives, owners and more, that have doubts about social media as a business driver. Part of that skepticism has to do with the fact the medium is...read more