Case Study: Social Media Customers Are More Valuable Customers
Too many companies looking for proof that social media marketing works tend to look at...
social media metrics
Jason Falls PAVE-ing A Way For Refined Social Media Measurement
Editor’s Note: The following is a guest post from Joel Gn, a Singapore-based communications associate...
APCO-HuffPo Measurement Tool Scores Perception, Not Success
There’s a new company ranking out from a SocialEQ tool from APCO Worldwide and Huffington...
The Illusion of Accountability
This may sound slightly ironic, coming from me, but I think sometimes we fall a...
Tom Webster What Social Media Can Do For Your Business
There are still a number of business people, executives, owners and more, that have doubts...