social media metrics

While the measures of success are more easily quantifiable in the digital marketing world, it's harder for brands to be satisfied with them.

In this guest post, Seth Grimes discusses the issues surrounding "sentiment" among social media users and how to address tool and measurement problems.

Marketers need to separate our ability to measure ROI from our personal views on whether or not we should measure social media ROI to be successful.

Nichole Kelly offers ideas on why marketers struggle with knowing the ROI of social media and offers ideas on how they can become enlightened on the value of the medium.

Tristan Handy uses benchmarking to show another metric for reporting social media success.

Do you want to boost your social media efforts? Are you looking for an easy way to measure results that doesn’t cost an arm and a leg? This post will take a look at HootSuite’s Social Analytics and show you whether or not it is worth the investment.