Using Analytics to Improve Social Media Marketing
With all the blog posts, videos, and tweets that you share to increase your business...
social media metrics
Jim Bevin The Irony Of Measuring Marketing Now
While the measures of success are more easily quantifiable in the digital marketing world, it's harder for brands to be…
Jason Falls Social Media Sentiment: Competing On Accuracy
In this guest post, Seth Grimes discusses the issues surrounding "sentiment" among social media users and how to address tool…
Get Out of Your Own Way: 5 Excuses Marketers Use to Avoid Social Media ROI
Marketers need to separate our ability to measure ROI from our personal views on whether or not we should measure…
Nichole Kelly
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Understanding the ROI of Social Media
Nichole Kelly offers ideas on why marketers struggle with knowing the ROI of social media and offers ideas on how…
Benchmarking Your Social Performance
Tristan Handy uses benchmarking to show another metric for reporting social media success.
Super Charge Your Social Media With HootSuite And Google Analytics
Do you want to boost your social media efforts? Are you looking for an easy way to measure results that…
Killer Topics, Fellow Voices On This Week’s BeanCast
This week’s edition of the popular marketing and technology podcast The BeanCast is a dandy....
HootSuite Releases Social Media Measurement White Paper
We are always excited when one of our team members does something awesome. Nichole Kelly,...
What’s Your Social Media Average Response Time?
If you hold true the notion that being responsive to online customer questions, complaints and...
How To Build Social Media Awareness Into Your Website
An old man is approached by a traveler. He’s asked how to get to Dublin....
Jeff Larche Spring Book Reviews: Four For Your List
It’s that time again. When the stack of books I’ve been asked to review gets...