The Rise Of The Corporate Content Miner
The Center for Marketing Research at UMass Dartmouth recently came out with a study entitled The...
social media strategy
Tom Webster Western River Trumps Itself With Social Media Integration
Western River Expeditions, an adventure vacation company with destinations in Idaho, Utah and along the...
Jason Falls Altimeter Offers Social Media Championing Research With Strategist Report
Jeremiah Owyang of the Altimeter Group released a report today called, “Career Path of the...
Is it Time to Move Social Media off the Corner of Your Desk?
One of the biggest challenges organizations face when it comes to social media is “social...
Mark Smiciklas Community Managers: Whose Best Interests Do You Serve?
The “Wild West” of social media is upon us. Brands are staking their ground in...
Jordan Cooper Sharing Is The Cornerstone Of Social Media Success
I have a piece of paper enumerating my Twitter strategy tacked to the bulletin board...
Doing Social Media Well Means Not Going By The Book
Editor’s Note: The following is a guest post from Ilana Rabinowitz, Vice-President of Marketing for...
Six Questions To Jump-Start Your Content Marketing Plan
Funny how all the social media pundits were screaming, “Content is King!” from rooftops as...
The Fun Of Strategic Thinking And Planning
There’s a 96-inch long white board in my office. It is where I collect my...
From Staid To Social: A Social Media Case Study
Social media marketing, if performed strategically, can do a lot of things. It can effectively...
Join Me In Dallas For The 2010 Optimization Summits
One of my strategies for evangelizing social media in 2010 is to speak at events...
Twitter Insights From A Facebook Crowd
I’ve been spending some time watching my Facebook friends and their use of the tool....