Double Down on Facebook Marketing
For small businesses, Facebook can be frustrating. How many fans does it take to get a good return from your…
Eric Brown Employees on Social Networks: To Be or Not To Be…
Ann Davlin explores the pros and cons of on-the-job social network use for employees and what it means for both…
Jason Falls How to Share Content More Efficiently by Integrating Google Reader and Buffer
If you subscribe to a lot of blogs and invest time in sharing useful content with your audience this workflow…
Mark Smiciklas 7 Ways Marketing HAS Changed (And It’s Not Just The Tools)
People say marketing hasn't changed, only the tools have. Ilana Rabinowitz disagrees. Marketing has changed. Immensely.
Ilana Rabinowitz A Business Can’t Be Social
Social media is the obligation of everyone in the company. Encourage everyone to contribute. Make sure they know how to…
Breast Cancer Gets Glammed
In honor of breast cancer awareness month, I decided to take a look around and...
Nichole Kelly Developing a Twitter Workflow
I’ve been noticing a common thread running through many of the conversations I am having...
Are Your Fans Talking About This?
Is bigger really better? Social media marketing is a low barrier-to-entry business and every small to...
The Social Side of Brand Management
Editor’s Note: This is a guest post from Matt Polsky, the Social Media Manager as...
Foxes, Hedgehogs, and Social Media Myopia
Editor’s Note: This is a guest post from Ian Greenleigh, social media manager for Bazaarvoice....
If Social Media Were A Stock, How Much Would You Invest?
A couple of weeks ago I attended a conference for e-commerce executives. There were two...
Showtime Uses a Microsite and Encrypted Tweets to Launch Homeland
As bloggers we occasionally get pitched to cover upcoming news and social media promotions. I...