Why PR May Not Win The Social Media Agency Wars
The default position lately seems to be that social media is being grasped best by...
September 2010
Stephanie Schwab Brand Evangelist Jobs: An Oxymoron?
Good morning, folks! My name is Jordan Cooper and I’m the official brand ambassador of...
Jordan Cooper Social Business Model – The Sunflower
In order to tap into the true potential of social media, businesses will have to...
Mark Smiciklas Counting Nose Prints On Your Shop Window
Two pressing needs in digital marketing analytics are estimating ROI and improving conversions through better...
Jeff Larche Doing Social Media Well Means Not Going By The Book
Editor’s Note: The following is a guest post from Ilana Rabinowitz, Vice-President of Marketing for...
Jason Falls Six Questions To Jump-Start Your Content Marketing Plan
Funny how all the social media pundits were screaming, “Content is King!” from rooftops as...
Online Customer Engagement is a Myth
The Social Media Echo Chamber clamors that as business owners, we need to embrace the...
Eric Brown The Three Dimensions of Internal Branding
When you’re trying to build your company’s brand, one clear focal point is the marketplace...
Heather Rast The ROI of Rotary
DISCLAIMER: The following conversation is did not really happen, at least in the form presented....
Ike Pigott Online Marketing Tips from the Farmer’s Market
My wife and I have been attempting to hit the local farmer’s market every Sunday....
Adam Helweh Starting Fires
Two weeks ago, I posted a call to arms for anyone who wanted to be...
Social Media: What To Share and How To Share
Rule #1 of Twitter use – be helpful – right? Does that make sense to you? Absolutely. Can...
Mark Dykeman