Lessons from the Twitter Love Guru
When I discuss social media marketing I sometimes call it digital word-of-mouth. It’s apt. Digital...
2011
Jeff Larche Why Advertising Agencies Struggle With Social Media
The day an advertising agency’s creatives (art directors and copywriters) truly “get” social media and...
Jason Falls How To Light My Fire: Authentic Word of Mouth Movements
Last week there was some really good discussion going on over at the Brains On...
Heather Rast The Cowbell of Communications
We all want to be rockstars, right? (wait, I didn’t say that correctly…) YOU ALL...
Ike Pigott What To Do When Goliath Comes To Town
I have been thinking about content marketing lately and when we may see a change...
Eric Brown What Digital Publishing Means To Marketers In 2011
If I had to pick 3 things I am most bullish about in 2011 digital...
Adam Helweh Understanding Price Versus Value
One of the reasons so many of you read Social Media Explorer, or so I’m...
3 Tips to Out-Communicate the Competition
Editor’s Note: The following is a guest post from Jiyan Wei, director of product management...
Social Media Monitoring Made Simple
If you’ve been monitoring social media for mentions of … social media monitoring, you’ll likely...
Blake Cohen Five Ways To Improve Online Influence Measures
Regular readers of my posts here and at BrandSavant know that I have, on occasion,...
Tom Webster Argyle Social Releases White-Label Social Media Management Solution
Social sharing is the crux of what I do. My daily routine involves going through...
Bazaarvoice Studying Favorite Blog Resources For Marketers
My friend Ian Greenleigh, the social media manager for Bazaarvoice, told me recently of a...