Month: March 2014

There was one session that really stood out for me at #SXSW this year. Anne Wojcicki, CEO of 23 and Me addressed all of the controversy surrounding their genome mapping product head on. 23andMe.com takes...read more

Jason Falls explains how the techification of the business world leads CEOs to under-value public relations and other brand marketing channels. He says direct response marketers rule the world and PR is in jeopardy.

Last week we had a great conversation about social media marketing being at risk because we are not yet nailing the content and listening side of the equation. I completely skipped channel relevance because I...read more

Selfies.  They are everywhere.  Celebrities do it, you do it, and even your dog is getting into the phenomena of selfies.  Using your phone to share not only what you are doing but to insert...read more

H&R Block's Hipster Tax Crisis campaign not only integrates social media and content marketing well, but helps get the stoic brand closer to their targeted 21-35-year-old demographic.

Every time a marketer says that social media ROI isn’t important or doesn’t tell the whole story, a piece of their career potential dies. I will be the first to tell you that social media...read more