A huge part of digital marketing is using social media. It is true even for plumbing businesses.
In the past, most plumbing companies relied on regular advertising methods. Nowadays, you need to be present online. Just ask plumbing experts of Melbourne and you will always get the same answer: social media is mandatory.
The problem is how to use social media. This is not common knowledge, especially for plumbing companies. With this in mind, here are some tips to help you out.
Focus On The Main Social Networks
There are numerous social networks that you can use these days but you do not need a profile on all of them. You just need to be present on the most important ones. Snapchat and Instagram are definitely not worth it at the moment. However, networks like Twitter and Facebook are highly beneficial.
Be sure that you have an account and you use it on Twitter and Facebook.
Branding Needs To Be Consistent
Overall appearance and feel on all business social media pages need to be consistent. Simply put, you need to be consistent with your branding and the networks. Always use logos and company colors. Also, the messages that you write need to be similar and showcase brand values. If branding is not consistent, you lose potential business.
Always Showcase Brand Personality
One of the biggest mistakes you could make is to use social networks only to promote your services and write corporate messages. People do not follow brands because of what they offer. They follow brands on social media because of the personality they showcase.
Because of this, you want to be sure that the messages you write showcase brand personality. Remember that people hire plumbers they like.
If you target a local area, be sure that local interests are shared. This goes beyond plumbing. You can focus on the work that you do but you want to also talk about things of interest for your customers.
Share Information That Helps
One of the big mistakes made by plumbing companies on social networks is that they just focus on plumbing services. This is not something that people want. They do not like your page or follow you because of such data.
People want to learn something from you. This means that you can share plumbing tips and other facts of importance for followers. Teaching people to solve some plumbing problems alone can create a huge connection. When they need the help of a professional, they instantly think about you since you helped them.
Special Offers And Deals
Last but not least, in the event that you promote services on social media, it is a good idea to do so with the special offers and deals you have available. Social media is wonderful for limited time deals and other social offers.