Andy Crestodina

Social media marketing is something that every business needs to incorporate into their marketing efforts. There is too much of an opportunity across the different social media networks to pass on. The right software and...read more

This latest installment in our occasional “6 Questions” series, we’re talking about a basic format for content, the interview. Interviews are a very powerful tool for any content marketer. Why? The personal tone makes interviews...read more

Behind every great community, you’ll find a community manager. They’re the social catalyst, driving conversations in social networks, blogs, groups, and forums. They’re brand champions, town sheriffs, and caring listeners. They engage, sparking conversation to...read more

Daily deadlines. Huge audiences. High expectations. The big marketing blogs attract readerships that rival small newspapers, but with only a fraction of the staff. And there’s one key role inside every great marketing blog: The...read more