This cartoon was inspired after having read Nichole Kelly’s post, The Death of the Sales Funnel As We Know It, a few weeks ago. While she cleverly likened today’s sales process to a neural network, I still found it difficult to give up the idea of a funnel. So I went to the old drawing board and came up with a new use for my old funnel.
A customer’s path to conversion often entails several twists and turns and doubling back to pour over information. For that reason, I have re-purposed my sales funnel, filled it with the batter of leads and poured it into a vat of hot oil… and voila! We have the Sales Funnel Cake!