Switcher Studio Democratizes Video Production
Jason Falls introduces us to Switcher Studio, a new video production app that takes streaming iPads and iPods and turns…
Digital Marketing
Jason Falls Raising the bar: Customer relationships
The past few months I have been a little focused, some may say obsessed, with...
Tracey Parsons Can marketers tell the difference between lies and truth?
Marketers are trained on how to spin…how to write elegantly…how to stay in the brand...
Nichole Kelly 3 Ways you’re Sabotaging the Sale
When it comes to closing the deal, you could be your own worst enemy. Not...
Jason Spooner Paralysis of Choice
It’s overwhelming isn’t it? All of the choices, developments, options, approaches, strategies, opportunities, challenges. Marketing...
Need Help Finding Work? See A Bank. Yes, A Bank.
5/3 Bank has tapped into the concept of providing value that is customer centric. And it is achieving a lot…
Proof It’s Not Facebook.
It’s You.
Evidence from at least one brand shows Facebook organic reach is not only possible, but a booming result from great…
The Powerful Manager and the Email Summary
Mini crises pop up all the time. Some are little fires, snuffed out immediately. Others...
The Powerful Manger and the Email Summary
When dealing with crises internally, managers may want to rely on the email summary from all parties to be efficient.…
The No Bullshit Guide To The Collaborative Economy
Jason Falls offers a thumbnail guide to the collaborative economy with a healthy dose of skepticism.
How To Spot The Wrong Customer Perspective
Aligning your customer centric focus on- and off-line is imperative. Jason Falls shows an example of one such mishap from…
How To Be An Instigator
Jason Falls shares ideas on how to stir the pot and generate ideas, discussion and innovation. Instigators are welcome.