Social Media Pros: Where Do We Go from Here?
I called Chris Brogan a dirty word a while back. Yup–Mr. Helpful Nice Guy himself,...
Digital Marketing
Kat French Is Corporate Social Media Poisoning the Well?
Geoff Livingston’s controversial “Social Media Is Dead” post has had me thinking a lot lately...
Some (More) Thoughts on Content Marketing Strategy
A while back, I offered up the Ten Commandments of Content Marketing here, and the...
Why People Talk About Products … And Why They Don’t
As the influx of big brands into the social media space continues, we’re starting to...
Jason Falls Personal Branding Tips From SME
This afternoon, I had the pleasure of talking to the American Marketing Association’s Louisville chapter...
Will The Recession Change Our Buying Habits For Good?
There’s an interesting article in the April 27 issue of Time Magazine about how the...
The Ten Commandments of Content Marketing
Confession time? Â I hate the term “social media marketing.” Â It’s one of those phrases that...
If CMOs Are Unhappy With Digital, It’s Their Own Fault
According to an article in AdWeek and a survey conducted by recruiting firm Heidrick &...
Would Advertising Offend You?
I’ve had a couple of discussions with colleagues at South by Southwest about the monetization...
Marketing Without Faking It – A Case Study
Case studies always present the best inspiration. It’s not that we’re necessarily an imitation society...
The Marketing of Unmarketing – A History & Primer
When people ask me the difference in marketing today versus marketing 10 years ago, I...
A Sign We’re Headed In The Right Direction?
We’ve been screaming, “Content is King!” for years now. Brands still aren’t listening. Their idea...