Where Interactive Marketing Dollars Are Going
Forrester Research has released a new report forecasting interactive marketing spend in the U.S. for...
Digital Marketing
Jason Falls An Ad Agency Getting It Right
A stroke of good fortune recently let me to swing by the Boston offices of...
Baked In Has Great Ideas Baked In
Advertising genius Alex Bogusky and his Crispin Porter + Bogusky colleague and creative thought leader...
Is Your Agency Making Social Media Easy?
One of the biggest challenges brand-side marketers face in dealing with social media is incorporating...
Is Seth Godin Holding Brands Hostage?
Seth Godin – Image via Wikipedia Seth Godin announced Squidoo’s latest venture this week. Brands...
Good Communication Takes Planning
“We wanna blog!” was the cattle cry from brands and businesses in 2007. Then it...
Something For The Aspiring Writers
Disclosure: This post is about a program that I serve as an affiliate partner for....
Exploring Sponsored Conversations With IZEA’s Ted Murphy
I had the pleasure of connecting with Ted Murphy, CEO of IZEA, the sponsored conversations...
Pongr Brings Better Opt-In To Mobile Marketing
If I were to tell you about a new technology that enables mobile phone users...
Social Media Pros: Where Do We Go from Here?
I called Chris Brogan a dirty word a while back. Yup–Mr. Helpful Nice Guy himself,...
Kat French Is Corporate Social Media Poisoning the Well?
Geoff Livingston’s controversial “Social Media Is Dead” post has had me thinking a lot lately...
Some (More) Thoughts on Content Marketing Strategy
A while back, I offered up the Ten Commandments of Content Marketing here, and the...