Why People Talk About Products … And Why They Don’t
As the influx of big brands into the social media space continues, we’re starting to...
Digital Marketing
Jason Falls Personal Branding Tips From SME
This afternoon, I had the pleasure of talking to the American Marketing Association’s Louisville chapter...
Will The Recession Change Our Buying Habits For Good?
There’s an interesting article in the April 27 issue of Time Magazine about how the...
The Ten Commandments of Content Marketing
Confession time? Â I hate the term “social media marketing.” Â It’s one of those phrases that...
Kat French If CMOs Are Unhappy With Digital, It’s Their Own Fault
According to an article in AdWeek and a survey conducted by recruiting firm Heidrick &...
Would Advertising Offend You?
I’ve had a couple of discussions with colleagues at South by Southwest about the monetization...
Marketing Without Faking It – A Case Study
Case studies always present the best inspiration. It’s not that we’re necessarily an imitation society...
The Marketing of Unmarketing – A History & Primer
When people ask me the difference in marketing today versus marketing 10 years ago, I...
A Sign We’re Headed In The Right Direction?
We’ve been screaming, “Content is King!” for years now. Brands still aren’t listening. Their idea...
Humanizing Your Brand – One Customer at a Time
David Finch Recently, I was sitting at my favorite deli watching the news. Running across...
David Finch Sam Bradley: Don’t Lose Faith In Advertising
EDITOR’S NOTE: Today’s post is a guest post from Sam Bradley, assistant professor of advertising...
Does Content Equal Revenue?
Who hasn’t heard the phrase, “content is king?” For the last few years, every online...