Influencer Marketing Can Be An Easy Button
There is no Easy Button in social media marketing, but Jason Falls says there's one scenario that can get you…
Online Public Relations
Jason Falls Should PR Be CAN-SPAM Compliant?
Jason Falls says public relations pitches are marketing communications and should thus be governed by CAN-SPAM. That would send many…
Don’t Bite the Brand That Feeds You
There’s been a bit of a kerfuffle in the parenting/lifestyle blogosphere this past weekend, related...
Stephanie Schwab Social Media Explorer Wins GLI Inc.Credible Award!
We're so pleased to have been nominated, and were absolutely stunned to have won. The 1,500 nominees and 30 finalists…
Kat French A Guide To Influence Measurement Tools Worth Reading
Appinions new report on influence measurement tools is thoughtful and thorough. It can help you understand which to use for…
Should PR Representatives Be Allowed To Edit Wikipedia?
The CIPR says public relations pros shouldn't update Wikipedia. But is this best practice both flawed and insulting?
New Blog Research Shows Stark Differences in U.S., Europe
There are stark differences in bloggers from the U.S. and bloggers from Europe. New research from Overblog indicates areas for…
5 Ways to Measure Blogger Outreach ROI
With some planning and measurement techniques, it is possible to value your blogger outreach efforts.
The Decline of Blogs (and How PR Can Help Avoid It)
Review and giveaway bloggers are giving other bloggers a bad name, with poor quality content, paid reviews, and a lack…
Want A Master’s Degree In Public Relations?
Big thanks and welcome to Full Sail University, a new sponsor here at SME. Their...
Socmetrics Offers Fast, Simple Influencer Identification
A new influencer identification tool has emerged that has quite a bit of promise. Socmetrics,...
The Social Side of Brand Management
Editor’s Note: This is a guest post from Matt Polsky, the Social Media Manager as...