Living up to a brand promise – Nielsen
It’s no secret that brands have shifted their efforts to create personalized messages and offerings...
Social Media Research
Adam The new TV bundle – Nielsen
Much has been said about the impact of streaming on the way audiences engage with...
Streaming climbs to new heights again in April despite a dip in total TV viewing – Nielsen
Another milestone was reached by streaming in April, when audiences spent over 30% of their...
Building better connections – Nielsen
Since the pandemic, many social media platforms experienced remarkable growth. People are now more connected...
Influencers help brands build more personal consumer connections – Nielsen
It can be difficult to build trusting relationships in a world that is flooded with...
U.S. podcast listenership continues to grow, and audiences are resuming many pre-pandemic spending behaviors – Nielsen
Podcasts saw a remarkable increase in audience engagement during the pandemic which drove millions of...
Podcasting Today – Nielsen
It was funny that podcasts saw their audience engage during a pandemic which drove millions...
How Social Media Has Changed Historical Art Discovery
There was a time when the only way to discover new and exciting art was...
Audiences’ share of time streaming hits new high in March – Nielsen
The streaming industry reached a milestone in March when viewers spent 30% of their television...
How audience-based reach metrics in-flight can boost ROI – Nielsen
Pilots need real-time information to tell them how well their aircraft is performing and whether...
Brand awareness remains global marketers’ top priority, but mass reach isn’t what it used to be – Nielsen
Channel fragmentation and rising media choices present customers with an abundance of alternative, however they...
Nielsen Annual Marketing Report: Era of Alignment
Even with the challenges of the past 2 years, many brands are still trying to...