Brand awareness remains global marketers’ top priority, but mass reach isn’t what it used to be – Nielsen
Channel fragmentation and rising media choices present customers with an abundance of alternative, however they...
Social Media Research
Adam Nielsen Annual Marketing Report: Era of Alignment
Even with the challenges of the past 2 years, many brands are still trying to...
Agility is key for marketers amid the convergence of brand and acquisition – Nielsen
Navigating change isn’t easy, yet change remains front and center for marketers seeking the best...
Women are driving significant gains in podcast engagement – Nielsen
The pandemic’s role as a digital adoption accelerant for the masses notwithstanding, many consumers were...
Breaking the bias with women influencers in sports and gaming – Nielsen
You will find the most influential people when you perform a Google search on movies...
Marketers can foster greater representation in media – Nielsen
Every year, the topic of gender equity captures headlines during Women’s History Month. The media...
Super Bowl, Winter Olympics and news provide a boost to TV viewing during a traditionally slower TV month – Nielsen
The February TV audience always falls behind January’s, the month with the highest viewing months....
Marketers’ three keys to more agile media planning – Nielsen
Marketing success is dependent on adaptability. With rapid news cycles and changing consumer behavior, as...
Sports sponsorships are raising more than just brand awareness – Nielsen
The universal breadth and appeal of sports continues to present brand sponsors with significant upside,...
the impact of equal opportunity for athletes, fans and sponsors – Nielsen
The U.S. Women’s National Soccer Team is known for winning on the field, and now...
#BreaktheBias – How IllumiNative Founder Crystal Echo Hawk is fighting erasure of Native Americans in media – Nielsen
Native Americans contribute to society every day, despite a long history of violence and erasure...
How marketers can successfully leverage social media influencers in their campaigns – Nielsen
With entrepreneurs planning to extend their social media spend greater than every other channel, influencer...