the importance of Spanish language content – Nielsen
As a first-generation Latina in the U.S., I often hear, “Really, you don’t look Cuban.”...
Social Media Research
Adam Consumer behavior shifts and new experiences are broadening fan engagement – Nielsen
While many industries are affected by the pandemic worldwide, global sports has seen the most...
Television up 8% in January as streaming surges and broadcast booms – Nielsen
With 197.6 Billion viewings, the January 1st week broke all previous streaming records. Christmas Week...
Trustworthy channels can help – Nielsen
One lasting consequence of the digital revolution and the pandemic was the increase in consumer...
why the Super Bowl is no exception – Nielsen
Super Bowl advertising placements provide brands with a vast audience that could be used to...
A tale of two teams – and their fans – Nielsen
The word FanThe word “word” is the source of this phrase Fanaticenthusiast, which is usually...
The great equalizer – Nielsen
Each occasionally, a phrase turns into so widespread in our media vocabulary that we lose...
Multiple-set TV households provide an array of access and choice for content-hungry viewers – Nielsen
Filmed in 1985 Back to the Future, there’s a line in one of the scenes...
Why short-term sales don’t always mean long-term success – Nielsen
It is not something that anyone likes. It’s human nature. And the fast-paced nature of...
Why focusing on the entire marketing funnel is key for long-term brand growth – Nielsen
Brands of every size and industry saw their marketing budgets decrease after the COVID-19 epidemic...
why brands need to understand consumer sentiment – Nielsen
Knowing that personal relationships are key to brand longevity, smart marketers will look forward to...
Streaming hits all-time weekly high in December, according to The Gauge – Nielsen
From a total viewing perspective, streaming was the clear outlier during the week of Christmas,...