A blog on a business website can be incredibly powerful when done well. Blog posts give businesses the opportunity to showcase their expertise and useful information, but also to publish content which will appear in search engine results for relevant search terms.
However, far too many businesses find that they are publishing content but not seeing a return on their investment. This is often because there is a lack of a blogging strategy, almost no unique value to the content, and no calls-to-action. If you want to maximize your online visibility, drive traffic to your website, generate leads, and boost sales, you need to try these five simple ways to improve your blog posts.
Step 1: Enhance Your Content
Back up your content with stats and sources
Data studies can produce fantastic blog posts, but we are living through times of uncertainty, and many people struggle to trust what they read on the internet without some form of evidence. If you are going to make statements or claims which could be disputed, try to include specific statistics, and cite your sources.
Use graphics and imagery to enhance the content
Thanks to social media, people are used to consuming information very quickly through short pieces of content, imagery, videos, and graphics. Rather than presenting readers with a wall of text, try to break it up into smaller sections that are easy to digest. Graphics can be used to pick out key pieces of information which even skim-readers can take in. The more engaging the blog is, the more likely it is that visitors will hang around your website and share it.
Remember to proof your work before publishing
Writing content is not always straightforward, and even the most experienced writers make mistakes, so it is vital to take the time to read your post a few times before publishing it. This gives you the chance to catch spelling mistakes, grammatical errors, repetitive content, and clumsy sentences. Writing tools like Grammarly can be a great help when trying to ensure your blog post is written accurately, which will give your blog a professional finish.
Step 2: Maximize Conversion Rates
Implement long-tail keywords
Most blog writers understand that they should include keywords that are relevant to their business, but they may not be focusing on long-tail keywords. These keywords are actually more like phrases of 3-4 words. They tend to be less competitive but convert at a higher rate as they are more specific in terms of user intent. By identifying and including keywords that convert at a higher rate, you can attract more valuable traffic. Click here to find out more about keyword research.
Use Google Analytics to inform your strategy
When you have a few blog posts under your belt, you can use Google Analytics to get some insight into their success. You will see which posts have attracted the most visitors and if those visitors have gone on to make a purchase, place an inquiry or similar. There are also lots of other metrics that can be useful, including which channels are driving traffic to your blog posts, such as social media, email marketing campaigns, organic search results, or paid advertising. When you know which posts are performing and which are not, you can focus your future blog writing strategy in the right direction.
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