The world of rap and hip hop has been growing by leaps and bounds during the past few years. Recently, there has been an infusion of young talent in the industry that has been using technology, particularly social media marketing, to grow their brands. That is exactly what Jameelah “Just Jay” Wilkerson has been doing as she has been making her mark on the industry.
Just Jay is the CEO and Publisher of The Hype Magazine as well as Raynbow Affair Magazine. Just Jay has used her social media marketing skills to grow the profiles of these magazines, turning them into staples of the industry. So far, she has demonstrated her abilities as a business professional, a marketing consultant, a songwriter, and even as a graphic designer. Furthermore, Just Jay is also the President of Marketing and Business Affairs for Palm Tree Entertainment.
Thanks to her skills behind the computer, Just Jay has amassed a massive following on social media. This provides her with a tremendous reach throughout the industry that makes her attractive to numerous artists who are trying to make their own marks in the industry. Some of the artists that Just Jay has worked with during her young career include Soulja Boy, Buck Nasty, Yung Keyz, and even Buck Nasty. Even though Just Jay is best known for her Southern Entertainment Awards nominations as the Magazine Publication of the Year, Just Jay is also trying to make a career as a singer.
Today, many new artists are trying to grow their brands using the reach of their social media profiles such as Facebook, Twitter, YouTube, TikTok, Instagram, and more. Just Jay has used these platforms expertly, leveraging her position in the industry to grow not only her own career but the careers of others as well. Her passion for songwriting has only grown during the past few years, highlighted by her fantastic song You Make Me Feel. Throughout the past few years, Just Jay has drawn on the emotional power of the death of her mother. She tries to make her mother proud of everything she does. Without a doubt, her mother must be looking down on her, smiling with pride looking at what Just Jay as done.
These are only a few of the numerous ways that Just Jay has used her position to advance her career and the industry as a whole. One of the tools in her arsenal is her expert ability to use social media marketing in a cost-effective manner. IT will be exciting to see what Just Jay does next. Without a doubt, she is an inspiration to lots of young artists looking to make their way in the industry.