We all know how boring reading a long article can be. As per
human psychology people often tend to overlook reading long notes and instead
prefer visuals to learn about something. This is the reason that the
inclination toward video content is visibly increasing over the past few years.
People don’t just watch movies or their favorite shows online but prefer video
content even if they have to buy something. There are hundreds of YouTubers and
video content marketers/influencers who provide in-depth reviews of products
and services and help people buy the product or service they are looking for.
The efficacy, reach, return over investment, and other customer service metrics which video content
marketing has been able to generate is quite prolific for the marketing
companies. Looking at the current trend it looks quite obvious that video
content marketing is the future and traditional marketing practices have to
accept, integrate, and consider it in their marketing budget.
Why Video Content
Marketing is Becoming the Preferred Medium to Market?
1. The prime reason is related to human psychology. As per
the popular saying, a picture is worth a thousand words but in case of a video,
it is worth a million words.
2. Videos are easy to
memorize and consist of some script which most people can relate to whereas
simple content in the form of an article or blog doesn’t make such an impact.
3. Smartphones have popularized the videos. 4 out of 5
adults watch videos on the smartphone for at least 4 hours a day. This is a
big-time duration and a big opportunity for marketing companies to target
audiences who might be interested in their product and service. Video
consumption on mobile devices is increasing at a 200% rate, making video
content the best medium to target audiences looking for some product or
service.
4. Besides the customer
service metrics and common metrics like the shares, likes, impressions,
views a well-planned YouTube marketing campaign creates a positive impact on
business bottom-line.
5. It is a fact that YouTube marketing is very effective and
produces the best Return on Investment for businesses looking to get new
customers.
What Do The Numbers
Say About Video Marketing?
If you look at the numbers they also say the same story.
Video content is the future of marketing and the growing number of mobile phone
users and internet reach is making it even more profitable for businesses to
invest in it. Here are the numbers to tell you the story:
1. Around 51% of marketers now run YouTube Ads and 65% of
them are planning to increase the ad spend every year.
2. As far as the viewer’s attention is concerned 63% of ad
time on YouTube mobile receives the viewer’s attention. On the other hand, TV
only has 45% advertisement time.
3. 72% of YouTube short ads drive a substantial surge in
brand awareness and around 92% of YouTube ads drive an increase in ad recall.
4. 79% of marketers think YouTube as the most effective
marketing medium whereas Facebook is second with 59%.
5. 94% of YouTube ads are viewable i.e. a minimum of 50%
pixels are viewable on screen for at least 2 seconds.
YouTube and other video content marketing platforms
receive billions of views every day. Because of the reachability, impact,
efficacy, and drive the impact of these platforms, video content is for sure
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