Outsourcing content is almost essential to run a successful website in 2017. You keep it updated regularly, so you’re always getting new readers and hopefully new customers, too. At the same time, you’re not having to write the content yourself so you’re free to focus on other things.
Get to Know Your Platform
The first thing you need to do is try out the outsorcing platform for yourself. Sit down and work out how you order writing and other content through it. How does payment work? How quickly can you order work in? Test it out before you commit.
Order Some Sample Posts First
To get your bearings, order a few easy posts first. Try out a few different writers. Think of it like an interview process, almost. You’ll soon get a feel for which writers you like, and how the outsourcing platform works.
Give Clear Instruction
Of course, you want to get the work done the first time, without a need for a ton of rewrites. To help avoid that, be sure you’re clear in what you’re asking for. Encourage your writers to ask questions, so they can be clear on what’s expected of them.
Build Long Term Relationships with your Content Creators
It’s always a good idea to find a few writers you’re happy working with, and building up long term relationships with them. They’ll be able to give you work that’s tailored to you and your needs, as they have had time to get to know them. You’ll also know how to get the most out of your writers, so it’ll be their best work, every time.
Make it Easy to Work with You
Content creators will put your needs first if you make it easy to work with you. Be reasonable with deadlines, be clear in what you want, and pay reasonably. If you do this, they’ll always put your content to the top of the pile.
Check the Work You’ve Been Sent
Once you’ve ordered your content and had it delivered to you, you’ll want to check it before you pay. You’re looking for spelling and grammatical errors, plagiarism, and correct length. There’s plenty of tools online that can help with this. Easy Word Count will check the word count and length for you. Cite It In ensures that the writer has cited their sources properly. Finally, use Academized to check for plagiarism and AustralianHelp to check their grammar.
Tools to outsource your content
Now you know how to outsource your content, you need to know where to look to buy it. Here’s some of the best sources that you can draw from whenever you need to.
- Fotalia: This site has roughly 72 million royalty free images available for you to use. Buy images whenever you need to and they’re yours to display on your site.
- EssayRoo: The writers at this site write excellent website content, so they should be your go to writers when you’re adding new pages.
- Pond 5: This site has a great selection of videos to help you change up your website content.
- UK Writings: Use this site get press releases and news posts written as and when you need them.
- BoomEssays: This site is great for longer form writing, such as blog posts and product reviews.