Building a flourishing career in social media advertising is incredibly rewarding. This is a field that has continuously gone from strength to strength in recent years. However, this is also a professional field that comes with its challenges.
Of course, as a social media advertising professional, you are no doubt well aware of all these facts. It can be quite a challenge to always be improving when you feel like you have hit your peak in your career field for now. While this feeling of being stuck is more common than one might think, it is also important to understand that you can always improve. Always.
It is likely that you will receive a lot of career advice for the field throughout your career, but most of it will be noise that is not necessarily worth listening to or taking on board. When it feels like you have hit your peak, how do you know how to take it to the next level? There are many ways to do this, but here are the three most consistently effective and overall successful ways to take your social media advertising approach to the next level and beyond as a professional in the field.
Take more courses to broaden your industry awareness
The power of being a social media professional is all in the details. You might think that you are well versed in the art of your industry – and you probably are, for when you graduated and entered the field.
But when was the last time you took the time to take more courses to broaden your industry awareness? Industry-approved courses are a fantastic way to ensure that you are always improving your performance and becoming better than you were the day before at your job.
Make it a point to stay on top of advertising trends
It is important that you do your homework on advertising trends across the board. What might be in and work really well one day, comes hand in hand with the chance that it will plummet and be entirely useless the next. Whether it is finding ways to optimise your presence in the landscape of the world wide web, or introducing new trends into your approach through careful practice and execution, the point is always the same: always do your research, and do it consistently.
For example, as recently as 8 years ago promotional-style advertising was common and worked. Consumers became aware of this and ultimately learnt not to trust ads – they did not know whether it was blatant promotion or not. In 2020, subtlety is key. Case in point: look no further than the data privacy and cybersecurity industry, where building trust is paramount (and where trust can be easily broken).. Take Express VPN and Nord VPN, for example. The two VPN giants garner more attention, create more meaningful and engaging content, and ultimately receive higher conversions by being covered by a third-party unbiased review of their products. Compare this to pushing their products in consumer’s faces with promises that are not backed by third parties.
Build more personal professional relationships with clients
One of the key fundamentals (and, interestingly, also one one of the most consistently and significantly underestimated aspects of any job is a professional’s willingness and capability to take their professional relationships with clients to the next level. This is one of the greatest opportunities for you to step it up and rise above your competition. If you take the time to build stronger professional relationships with your customers, then you are essentially showing your customers that you appreciate them and are willing to go above and beyond for them. This is so important and it will work magic on your industry reputation – not just with your customers, but with others in your field.