Why You Need a YouTube Banner for Branding - Social Media Explorer
Why You Need a YouTube Banner for Branding
Why You Need a YouTube Banner for Branding
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YouTube attracts 30 million visitors daily. Your YouTube banner is the biggest branding opportunity available on the platform.

Viewers watch around 5 billion YouTube videos each day. When viewers come across your channel, an appealing YouTube channel banner makes a positive impression on your brand’s behalf. An unattractive banner will have the opposite effect.

Either way, your banner will seal the deal with consumers. Here’s why you need to use banners on YouTube for branding:

Designing a YouTube Banner

Your YouTube banner is the first thing people see when they visit your channel. It’s right at the top of your channel’s main

If you’re wondering how to make a YouTube banner, use a banner maker. Using a YouTube banner creator is easier than you think. 

When designing a banner, YouTube recommends it to be 2560 x 1440 px. You have a limited safe zone of 1546 x 423 px. Beyond that, your banner image will be cut off.

Within that safe zone, insert your business’s logo. Include important information like your company’s name and important information. This method increases brand visibility and brand awareness.

You can even create special banners to promote campaigns, events, and more. 

Branding Elements

Incorporate brand colors into your YouTube banner. For instance, your YouTube banner background should involve these colors.

Using brand colors will establish a link between your company and those colors. Consumers will pick up on this and associate your brand with that color. This results in a higher brand recall.

Use the same font associated with your company on your banner. Viewers will then associate your brand with that font.

Use Relevant Images

Any image you use to incorporate into your banner should be related to what your brand does.

If you use an attractive image, people will associate that image with your brand. This creates a positive connection between your brand and the consumer.

Using high-quality images will increase your likelihood of making sales. People are also more likely to share your channel with others if your banner includes good images.

Never use a distorted, blurry, or pixelated image in your banner. Doing so will suggest your brand’s YouTube channel creates content of poor quality.

However, a good YouTube banner maker template won’t let you clutter the banner with images. Minimalism is good for a banner.

Include Your Channel’s Name

Your banner should include your channel’s name. Your channel’s name must be brand-specific and easy to remember.

If possible, make your channel handle the same as the rest of your social media handles. This will make cross-platform tagging on social media easier. Consider learning how to change your YouTube channel name.

The more your brand shows up on social media platforms, the more people will recognize it.

Go YouTube or Go Home

Over 1.8 billion people are registered on YouTube. Your YouTube banner will magnetize viewers to your channel.

Every 60 seconds, 300 hours of HD video are uploaded to YouTube. Your banner gives you the chance to stand out from the competition. It also creates a grand branding opportunity.

Equip yourself with knowledge and learn more about tools and tips for social media. Your brand will thank you for it.

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About the Author

Adam Torkildson
Adam Torkildson is the owner of Tork Media, the parent company of Social Media Explorer. He really loves comedy and satire, and the written word in general.

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