Are you struggling to grow your Instagram audience? If you’re a brand owner or marketer, you have probably found yourself in this position before, attempting to navigate a more complicated social media landscape than you expected. Countless people are trying to “make it” on Instagram, and some influencers have definitely figured it out—but what was their secret?
It turns out, one of the primary tools successful Instagram accounts use is the hashtag. Hashtags do not play much of a role on LinkedIn and Facebook–although they are used, and do work there–however, they are integral on Instagram and Twitter.
Hashtags are tools that make your content visible to the online world and allow other users to discover relevant posts. Understanding how to properly and effectively use hashtags is a game of its own with its own rules and strategies that you’ll need to understand. Personally, I didn’t know where to begin—but eventually, I found Hashtags for Likes, which helped me grow my audience by 50,000%.
The importance of hashtags
Hashtags help create order out of chaos on social media. According to Jenna MacDonald from Business2Community:
“Including a hashtag with your posts helps to categorize content for your audience. From a user perspective, hashtags allow people to find posts that are relevant to their interests and interact with other social media users who share those interests by joining the conversation about hashtag XY. From a business perspective, it is your chance to be noticed in such conversation and establish your company as a voice for certain topics.”
Let’s say there is a trending hashtag called #HowILoveMyPet. Animal lovers flock to this hashtag to talk about and post pictures of all the things they do when they show love to their pets. For instance, If you are a business that specializes in healthy pet foods, this hashtag is a perfect opportunity to join the conversation because it exposes you to people who are likely to be interested in your brand. As you can imagine, this strategy is much more effective than floundering amongst fitness brands and celebrity posts looking to resonate with the users in that audience. Through hashtags, you are now in the corner of Instagram populated with your niche audience.
You can also use branded hashtags that are unique to your company. Keyphrases (hashtag) unique to your business are excellent ways to measure how popular your brand is on social media; this allows you to see how many people are tagging posts with your keyphrase, and what people are saying about you.
How Hashtags for Likes Helps
But not every hashtag is right for your business. Let’s say that the #HowILoveMyPet hashtag only has a few posts in it. If this is the case, you aren’t exactly maximizing your exposure, and, therefore, its less likely to become“trending.” On the other hand, a hashtag might have hundreds of millions of posts, in which case your post might be drowned out and lost.
Hashtags for Likes is a tool that recommends the hashtags that are the most practical for you to use–you want keyphrases that maximize your content’s visibility, not tags that won’t do anything for you. When you know which hashtags are the best to use, you have more opportunities to reach new followers and augment your online presence.
Staying on top of hashtag trends is challenging, too. What is trending one day might not be trending the next, and you don’t want to be late to the party. Hashtags for Likes keeps you updated regarding what’s going on with the hashtag landscape. Whether you post about art, travel, animals, nature, photography, food, people, events, entertainment, or anything else, Hashtags for Likes is a pragmatic tool for connecting with an audience that uses the same channels of the internet.
How much does Hashtags for Likes cost?
Hashtags for Likes has two pricing models, monthly and annually. For $9.00 per month, you have access to real-time results, exclusive hashtags, and smart automation.
Through the annual plan, you get priority support in addition to the services in the monthly plan for $79 per year.
Putting things into practice
Instagram allows you to have a maximum of 30 hashtags per image and video, so you do not have space to waste when it comes to hashtags. Some marketers argue that you should use fewer hashtags because you risk your captions looking overcrowded or overly thirsty for attention if you use all 30. Although the debate is still ongoing regarding a sufficient number of hashtags to use, some say as little as four, many believe that eight to twelve hashtags is the zone you want to aim for to reach an audience. Either way, you only have so many chances to optimize your visibility, so it pays to have assistance for selecting your hashtags wisely.
Hashtags are going to play a crucial role in your Instagram strategy, just like they did in mine. You can’t avoid it if you want to connect with people on the platform, but Hashtags for Likes can help you dramatically improve your hashtag game.