Did you know that seven in ten Americans use social media? With so many people connecting via social media it’s no surprise that if you’re a business owner, having a social media presence is a smart business move.
Have you been looking for ways to up your social media game and attract more customers? If so, you’re in the right place!
Keep reading to learn how to storyboard your future campaigns on social media and attract your target audience.
When Storyboarding Began
Learning how to create a professional storyboard requires a basic understanding of what it is. Storyboarding began in the 1930s when the animator for Disney, Webb Smith. came up with the idea to draw different scenes on pieces of paper and then pin them together on a bulletin.
In social media, the same concept applies as you will learn below.
Pick a Theme
The first thing you want to do is pick a theme that fits your brand. Decide which colors and fonts will not only get your message across but will also be true to your message and your brand.
Keep in mind that this might change a bit once you get started and that’s ok as long as you have a starting point for your theme.
What Is Your Concept?
Next, you want to pick your concept based on your end goal. Do you want to attract more customers? Do you want to promote a new product? What exactly do you want the outcome to be?
Answering the questions above honestly will help your storyboard process go smoothly.
Once you have your theme and concept down you can begin to write down your “scenes.” You can draw squares on a blank piece of paper and write down what will be in each square. Think about all the options you have on social media to choose from.
You have options such as graphics, polls, videos, images, etc. Be specific on each square which of the social media options you will be using. Once you choose your main visual write a brief description of what is happening in this frame. Last but not least write the copy you will be using for the specific “scene.”
Once you have everything in each of your square boxes you can fill in any extras you want to add. You have a plethora of extras nowadays such as hashtags, stickers, geotags, etc.
The last piece of your storyboard should include a clear call-to-action. This call-to-action is based on your end goal. Do you want your audience to visit your page, buy now, swipe up?
No matter what you want them to do – tell them no matter how obvious it might seem.
Now That You Know How to Storyboard, Have Fun!
As you can see learning how to storyboard isn’t that complicated and can be a lot of fun. The more you do it the easier it will be. Now it’s time to go apply everything you learned and start storyboarding your next campaign.
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