If you maintain a business in today’s social media-obsessed age, you need to have a strong presence on all social media platforms. In spite of a lot of new competition, Facebook still remains a strong contender for the title of the best social media handles for marketing. Here are some ways to improve your Facebook marketing game.
Know your target audience
It is crucial to comprehend what kind of people do you want to appeal to. This will help you create better content and use your marketing budget more effectively. Create a niche for yourself to know exactly what the targeted niche audience will want. For this, you can also hire a reputable Facebook advertising agency that can assist in narrowing down to a specific set of audience.
Once you know your exact target audience, then advertising to them becomes easy. For example, if you run a gym, then you can target an audience in the 17-40 age group who are into fitness in a 5-10 km radius. This will get you good returns on the money you spend.
Content is king
If you want a good following and engagement, you will have to create quality content. Why else will the audience spend their time on your page? Make sure you post fresh, quality content that will make people spend more time going through your page and thus increase the chances of buying your products or services.
Just posting good stuff will not get you far. You need to read and reply to each and every comment you get. This will make the audience feel like you are not just talking to them but are also listening. Reply to hate comments gracefully and with poise. This will gain you respect and followers.
Do not try to copy someone else. Stay true to yourself and keep your content and message original. If your page starts to look like all the other pages, nothing will make you stand out. You’ll be just another page doing the same boring thing everyone else does.
Give the audience a reason to share your content. Give out useful tips and tricks about your profession. This will engage the audience and keep them hooked.
Get into networking
Join groups relevant groups to know the pulse of the audience and see what all they are discussing. This is the best way to come up with new products and cater to the needs of your target audience.
There is no discrediting when it comes to the utter power of a social media star/influencer today. Find an influencer who turns out to be the right fit for your brand and products. Don’t blindly follow the masses. Keep your collaboration organic and authentic to get the most for both of you.
Post at the right time
If you post when everyone is sleeping, working or in school, you will not get much return. Instead, use Facebook insights to see which post has done well, and you will see a pattern. Follow this pattern to get maximum engagement from your audience.
For example, if most of your posts do well late at night, start posting around that time. If you get good engagement during lunch hours between 1-3 pm, post at that time.