Creating and maintaining an active business social media profile is tougher than you may think – at least if you are doing it right. It takes a lot of effort, time, and consistency to achieve a strong social media presence when there are other aspects of your business that require your attention. But, the truth is that most of your clients – both potential and existing – spend a substantial amount of their time online. Social media can be an excellent tool to reach new clients, increase brand awareness, and build valuable relationships with existing customers and clients. As a web developer or designer, social media is one of the most important aspects of your digital marketing strategy. Hence, you need to ensure that your business profile on every social platform is well-established. With that being said, here is a list of 7 actionable social media tips you can implement today.
Implement consistent page branding
When was the last time you checked your social media profile images? Are any of them fuzzy at all? If you are a website developer or designer, and you don’t have crisp images on your social accounts, what do you think potential customers would think about your brand? A poor quality social account image isn’t a good impression to leave on anyone! Always make sure your logo is well-formatted, use a consistent color scheme, and whenever you can, always try to use the optimum photo size and quality when posting to each platform. A good example of a web agency that does this exceptionally well is Sunshine Coast Web Design Company. Whether they are posting a picture, video, or a blog post, a lot of their recurring contents uses consistent branding and design.
Craft profile descriptions carefully
Never underestimate the power of the profile section of your social media account. Whenever you are describing yourself in your profile or bio, always adopt a concise and accurate descriptive approach. You want people to know who you are and what you do in just a few lines. To optimize your profile, you can do a little bit of keyword research to find those high-search-volume words you can incorporate into your personal bio. However, be sure to never sacrifice relevancy for search volume. As a web developer, you want your audience to understand the types of website designs you offer – whether you provide adaptive web design or responsive web design, the industry you are in, and of course why you think potential customers should choose you and not the guy down the street (you can do this by briefly highlighting the perks that come with your services).
Imagine you’re downtown looking for a good restaurant to dine, and you find two restaurants not far from where you are. You then notice that one of them looks busy while the other appears empty. Which are you likely to go to? Many would choose the busy restaurant, with the assumption that it is the best, because of the number of people present there; although, this might actually not be the reality. This illustration can be extended to the effect of client reviews. Having excellent client reviews on your Facebook or Instagram page is an excellent form of social proof. When it comes to clients choosing between your web development service and that of your competitor, they are more likely to go for the developer with stellar reviews. Hence, you should encourage your clients to leave positive reviews on your social accounts rather than leaving a simple x-star rating. To further improve your social recognition, you can encourage your past clients to leave wonderful reviews about your brand on any of the top online review sites.
Use social media listening tools
A good way to beat off your competitors is to be one step ahead of them. With social media, you can listen in on conversations. And you can also keep up with what your competitions are doing. One effective way to do this is by creating Twitter lists or following hashtags. Beyond the possibility of keeping up with your competitors, you can also use social media listening tools to learn about the latest industry strategies, new design principles for developers, and above all, become more in tune with your clients.
Get involved in groups
Identify web design and development groups online and join them. Even if you are not active in these groups, you can still check in to stay informed and learn from your colleagues. Most of these groups are usually filled with invaluable niche information such as guidelines for responsive web design, useful web development guides, and even downloadable niche white papers.
Share work samples
Social media is a good place to show off your expertise! Post your work samples on your social accounts from time to time, so as to show the world the stuff you are made of.
Get creative with your content
As a web developer, you work in a creative industry, so leverage that. Use motion graphics, custom graphics, and even videos to draw attention to your social accounts and invariably to your brand.