If you are looking for an Instagram agency and use social media marketing to your advantage, then the services of Instagram agencies may just be the thing that turns your business around. Social media marketing is the best way to take your marketing game to the next level. Because the majority of the consumers worldwide are incredibly tech-savvy, social media becomes a primary tool for you to send your brand message far and wide.
However, doing this may require a little more attention than you might have anticipated. And by that, we mean you sharing posts to your brand’s Instagram feed may not be enough. To utilize the power of your Instagram presence to its fullest degree, you should consider investing in agencies that have the proper resources and skills to market you, Instagram style.
But that can come later. If you’re just starting, you can use some of the tips and tricks recommended by Instagram agencies to get your brand out into the market.
How do social media agencies improve your brand image on Instagram?
- Choose an absolutely striking profile photo
Without overstepping your brand’s boundaries, choose a profile picture that makes your audience do a double-take. The easiest thing would be to keep your company’s logo as the profile picture. But if you want to spice things up a little, why not choose a picture that essentially encapsulates all that your brand stands for? It has become exceptionally easy to create an image on Photoshop, so there’s no reason why you cannot make one for yourself.
- Use your bio to your advantage
Most people will come across your Instagram page through a keyword search. You can actually make use of this by adding keywords (three or more) and hashtags to your page’s bio. Make use of more action verbs as well. Always write the bio while keeping in mind that you are addressing your customers. It should be your goal to communicate what your brand or product can do for them.
- Showcase your products effectively
While it’s always interesting to make new associates through Instagram, remember that your ultimate goal is to showcase your brand to the best of your ability. You need to drive more people to your website to boost sales, and you can make use of your loyal following to display your products and attract more attention to what you have to offer through your brand.
- Ensure that you are consistent with your posts
Expert Instagram marketers say that you shouldn’t post on your feed regularly, simply because you will run out of things to say very soon. Instead, you can choose to post once or twice every week. This gives your followers to mull over the contents of your last post before they encounter your next, instead of being bombarded by post after post from your page. It also gives you the time you need to come up with new stuff to put up on your feed.