How Has Social Media Influenced the e-Commerce Industry? - Social Media Explorer
How Has Social Media Influenced the e-Commerce Industry?
How Has Social Media Influenced the e-Commerce Industry?

Through the years, e-commerce has grown very fast, and today, most people prefer to do their shopping on the internet. In the middle of this e-commerce revolution is the social media frenzy. In this article, we will look at how social media has influenced the e-commerce industry.

1. Personalization

Advertising campaigns are great, but to have the best ones, e-commerce brands must understand the behavioural patterns of their clients. Through social media, they can single out a group of the targeted audience and then take time to understand what they like most. This way, sellers can impress potential clients with personalized products and services. Some information that can help companies personalise their services include the geographic location, social behaviours, search queries, and purchase history.

For your company to stand out, you need to show clients that you understand their needs and that you want to solve their problems. If you interact with them more on social media, it becomes easier to know how best to serve them in the future.

2. Real-Time Surveys

At times, you might be unsure how a given group of clients would react to your brand. Go ahead and enquire on various social media platforms. Communicate with past clients, and they would be happy to be part of the decision-making process.

E-commerce brands can take advantage of real-time surveys in many ways. With the surveys, you can ask potential clients how they would feel about a given type of product. The information gathered can help you predict how a given user would go through a sales funnel.

3. Mobile Optimization

In 2009, only 7% of domestic bank clients used an online platform. Today, in 2020, at least 50% of the same customers prefer online platforms. This number keeps growing, which means more users will prefer using online banking platforms in the near future.

Online mobile platforms are fast and highly reliable. With social media, once clients have accessed their services online successfully, they share positive feedback online. As banks keep providing quality services online, more people start to use them, and they end up letting out the word on social media.

4. Fast Delivery

Clients used to struggle to have their parcels delivered to their preferred recipients. Today, with the help of social media, e-commerce brands such as ParcelBroker can serve their customers better. They use social media to keep in touch with their clients and inform them of the status of their parcels. Improved information technology has even made next day delivery possible.

5. Influencers

Influencers are powerful, and your business needs them. Whether they are incredibly famous, with millions of social media followers, or are just getting started on their career, they can fast-track your business to its key objectives. They are the greatest social media tools you can grab and win the hearts of as many customers as possible for your e-commerce brand.


Social media has become a powerful tool for e-commerce brands looking for success. As an aspiring entrepreneur, you need to understand how best to utilize it for the sake of your business. You can always come back to this page to learn more about the relationship between social media and the e-commerce industry.

About the Author

David van der Ende is a full-time blogger and part-time graphic design enthusiast. He loves to write about a broad range of topics, but his professional background in both legal and finance drives him to write on these two subjects most frequently.

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