Marketing videos are in advertisements everywhere. And when speaking of video content, your mind most likely directly goes to Youtube. Supporting their company are almost 2 billion users. If considering active users, the number goes to 1.8 billion. Other social media platforms are working on their video hosting power, like Facebook and Instagram, but none have come close to beating those numbers.
With so many marketing campaigns throughout youtube, how can you stand out amongst others? And to those flourishing on the site, how can you gain the same success thanks to a thought-out marketing strategy? Get the most out of your Youtube advertising by considering and implementing a few tricks.
SEO Is Not An Old Man’s Tale
SEO is always associated with websites and blogging, btu it is extremely relevant to video marketing as well. SEO is Search Engine Optimization and is the practice of using certain keywords in a way that your text (or video) is more likely to show up higher in search results. So, this is the difference of appearing on page 3 and page 105 in the videos tab on google.
Many marketing companies boast youtube strategies where they can increase video subscriber count and basically Buy YouTube views. Other utilities are keyword search tools that give you the exact title for higher search ranking.
Align Videos With Entire Content Strategy
You’ve spent a lot of time creating a brand specific to who you and your company are, so make sure it is clear from your video campaigns as well. Marketing will automatically generate leads and you want those leads to be hearty and actually lead somewhere. So keep your content on brand, so those who like it and are interested in the videos, are more than likely to stay interested in the company.
Think of relevant content that will not disappear in weeks. These are videos that have content that will stay relatable for months or years. Know your keywords, so you can better see what keywords are search most often, even over the past year in specific.
Make a schedule For Videos- And Keep To It!
Relevant content is the game, and how often you can produce it is the big question. Devise a schedule with your team and make sure it is within capabilities. Once a full schedule for content creation and posting is created, do your best to keep to it.
Those following the company will often expect content from a brand on a weekly, if not daily, basis. Holding strong a internet presence is important with most shopping and appointment setting happening over the web. This goes for social media, website articles, and special marketing videos.
Youtube puts related videos on the same page as the video the audience selected. So, it the more video content you have, the more likely they will keep watching your campaign. Keep an eye on your content calendar around holiday time. USe holiday specific terms, or even focus whole videos on the holiday celebrations within your company.
Tie Youtube Into Other Social Media Outlets
Youtube videos are easily shared among Facebook and other social media sites. Use their popularity to your advantage. Once you begin intermingling your networks, you will begin seeing fans from the other platforms crossing over.
The videos can also be uploaded directly on Instagram as a video or as a story. Consider linking it to your main profile on Instagram so it is always available for anyone coming to the profile.
Youtube Video Marketing In A Nutshell
Twitter is also a channel for video advertising. It is as simple as linking your video, or uploadingit separately and waiting for approval. All the interactions are traceable, showing new leads. It is also interesting to see how far a retweet can go, or how many likes you brand will ensue over time.
Use your creativity when creating video content, but also know your audience. Marketing on Youtube is not harder than any other social media platform, except it is all about the videos. Implement SEO techniques and share your youtube marketing videos for maximum outreach.