Internet marketing trends are changing as fast as technology is adapting and evolving to customers needs. We venture to name some of the most noteworthy trends that reflect the advances that have been made in technology today.
Faster Web Hosting
Web hosting of some kind is required for your website. Web hosting is simply a folder on a server that stores your website files. Having a webhost that can provide fast load time is imperative to have a highly effective website that can offer users an optimal experience and minimise bounce rate.
These website platforms are hosting your site for you. The quality of your web hosting is important especially if you have a lot of traffic going to your website. When choosing a suitable web host you should take into consideration the bandwidth, RAM and hard drive your site will need, especially if it’s a high traffic site you will need more of these resources.
Your webhost will offer performance enhancements that will ultimately increase the loading speed of your website. Such enhancements are a CDN (Content Delivery Network) that should be properly configured – this feature basically minimizes the distance between the server and the user and thus minimizes delays in page loading time.
Google prefers pages that load faster so making sure that your web pages are loading fast enough is key to ranking higher in the search results.Overall faster web hosting offers users a better experience increasing their engagement and taking your business one step closer to making that coveted sale.
Facebook and Instagram shopping platforms are quickly transforming the way we buy things online. Keeping users on the social media platforms that take up the majority of their time on the Internet thus creating a seamless transition from browsing with a sense of apathy to taking action and actually buying what is already present in their feeds.
Facebook Shops is integrated onto the facebook platform and is a new e-commerce platform in collaboration with Shopify. Your shopify business can be automatically integrated with facebook and you can sell directly onto the facebook platform. This new platform is customizable, and customers can shop on the platform without being redirected anywhere else. You can create a store directly from facebook basically.
There are also some extra features available if you have a clothing store such as Augmented Reality where you can try on whatever item of clothing or jewellery or other accessories you are looking to buy, you can also send messages and ask for support. The platform also allows you to track deliveries through whatsapp, fb messenger or instagram direct messaging (if you are using the respective Instagram shop) and all of this is available through native integration meaning you don’t need to buy any additional plugins.
Content marketing is probably the most prominent digital marketing tool to help your website or blog rank organically on search engines. Content marketing is used by very well known companies and can effectively generate and nurture leads, increase engagement and increase customer loyalty.
What sets it apart from traditional marketing? Well content marketing focuses on a well defined target audience and in offering what that customer base deems as valuable.
Traditional marketing tends to talk a lot about the company and what they are selling instead of looking at what actual value a company can create for the customer.
When you focus on the customer, it pays off in the long run. The customer doesn’t want to hear more about what you do and how good you are at this or that. The customer wants to know what you can offer them, content marketing focuses on what the customer wants. The best marketing doesn’t sound like marketing. You need to offer solutions to your customer base and offer them helpful insight bringing them value at the end of the day. Sitetrail press releases is one of the latest examples of how content marketing can be taken to the next level.
Chatbots and the Snatchbot Bot Store
Chatbots are basically artificial intelligence software which is designed to simulate conversations in real time between your clients and your business. They are particularly great for busy companies as they help manage replies to customers quickly and efficiently leaving you with more free time to focus on other important aspects of running a business.
Chatbots are also taking over email marketing, as chatbots have higher engagement and conversion rate compared to email marketing strategies. They are also more secure and easy to manage and you can have a more direct connection with your clients.
You can use the SnatchBot bot store to create a custom made chatbot for your business. You can customize your bot to say whatever you want and in your preferred language. The platform offers an easy and seamless solution so you can create a 24/7 personal assistant that can help enhance your business’s productivity and response rate to customer needs.
On the SnatchBot store you can build sophisticated chatbots for free that have some impressive characteristics such as 2-way conversations, human-like dialogues, omnipresence, searchable living records and contextual and intelligent interactions. This bot building platform can help users design, create and test their own bots making it more accessible to users without the need to develop their own infrastructure.
Overall these internet marketing trends seem to be offering users the best possible experience offering fast and valuable content that can provide solutions and not just try to sell random stuff. At the same time users have access to some of the most technologically advanced resources from AI chatbots to an integrated e-commerce platform via facebook and instagram making sales and support more direct and fast than ever before.