How to Prevent Social Media Marketing Fails
A variety of mistakes can cause a social media crisis. You like or respond to a post you shouldn’t have. You tweet a personal message from your business account. Issues like this can cause problems. But, they are not impossible to fix.
Disastrous events happen. Sexist, malicious, or racist comments posted by an individual or company occur. They can damage an organization’s or prominent figure’s reputation for years. This is a powerful mistake that can cost millions in revenue.
So, based on this fact, here’s how to avoid disasters through these preventative steps.
Good Cloud Storage
Good cloud storage offers reliability and stability with a large capacity for backing up files. It also provides you the opportunity to manage large projects with several teams. You can give access to folders, documents, and spreadsheets no matter their location. This allows selected team members to see or make changes. Everyone can see it as it happens.
Document sharing allows for more than one person to review and edit a document before publishing. You can avoid catastrophes through several sets of eyes previewing information. Trust us on this one!
Social Media Monitoring
Research shows that 96% of dissatisfied customers don’t complain to the company. They post their negative experiences on other social media platforms. Sites like Facebook, Instagram, Twitter, or other websites are where people vent.
Not using listening tools is a miscalculation. They notify you to alerts about negative reviews or comments. This allows you to address the problem before it escalates into a wildfire. Wildfires are hard to put out!
Two common outreach mistakes are misusing email and invitation wording. Email is a popular way to make contact. It’s more personal but can get generic. Avoid copy and pasting messages that do not sound personalized aside from the greeting. Make sure you keep it short and to the point, and do not send it to personal email addresses.
Avoid the whole message where it seems you’re asking a favor. When asking for contributions outside your team, make it sound like an opportunity they can’t pass up. You’re offering an amazing opening. They get to participate in an event or contribute to your blog. Who would pass that up?
Not Doing Your Research
Whether you are looking for an influencer, or they are seeking you out, it’s essential to make sure your relationship is compatible. Do you share the same belief system and communicate in the same way?
No matter the face of the company or brand, you need to make sure you’re on the same page. Miscommunication leads to missteps that affect your business or product for years. Get past the “Yes” man who wants your money. Talk to someone who cuts to the chase and is real about who they are or what they offer.
Disaster? What Disaster?
You can avoid problems before they start through proper management. No one wants to lose revenue or face. With the extent social media affects all businesses out there, you’re best to take care with these preventative measures.