Search engine optimization has for long been viewed as the magic bullet in today’s world of marketing. Despite the fact that some critics were claiming that “SEO is Dead” a few years ago, it is perhaps now more alive and kicking than ever. With most of today’s shoppers and prospective customers spending more than half their time online, failing to include SEO in your marketing strategy can be a mammoth mistake. But how can SEO maximize your business performance as far as marketing is concerned? And not just for traditional online businesses, but also for non-traditional ones like See and Be Seen Eye Care, who, up until a few years ago wouldn’t have concerned themselves with getting a backlink or an SEO audit done. Here are 4 ways that SEO can improve your marketing strategy.
- Researched Keywords
Just for a recap, the main idea behind SEO is to improve the online visibility of a business, website, product, or service. As you can tell from the name, search engine optimization specifically targets organic search results. Using carefully researched keywords (keyword research is primary in SEO) is what will attract search engines more and drive more traffic to your business website. The more your traffic, the more successful your marketing campaign or strategy will be.
- Relevant quality content
As much as the main focus of SEO is to rank your business website high and receive as much traffic as you can, the content, data, or information used to make this happen will matter a lot. Nowadays, content quality is a major ranking factor that search engines consider before ranking your site pages high for a specific set of keywords on search results. Providing your target customers with meaningful, relevant, helpful, informative, and engaging quality content can help not only attract visitors to your website, but keep them coming back. It can improve your marketing strategy in a significant way, especially as far as customer retention is concerned. As a matter of fact, most visitors to your website will spread the word about it.
- Directories, backlinks, and reviews
Especially for local SEO, listing your site on major directories and providing consistent information throughout such platforms is essential to boost your brand’s awareness. SEO also involves the use of backlinks to authority sites as well as guest posts, reviews, and testimonials. This not only boosts your brand reputation, it also puts your business’ information out there, and makes it easily accessible to your target market. Is this not the main purpose of having a marketing strategy?
- Calls to action
Last but not least, carefully structured SEO content, especially for product promotion should always include a CTA of sorts. Even if it doesn’t have to directly compel the reader to subscribe to your services or purchase your product, calls to actions are an integral part of SEO and a highly beneficial tool in any marketing strategy.
Coupled with other approaches such as social media marketing, email marketing, and website marketing, SEO is clearly an effective tool in any marketing strategy. Done right, it can get your higher rankings on Google, more site visitors, and hopefully more sales conversions. Especially for startups, this makes it essential to get SEO marketing services that you can trust for your business. You don’t want to get it wrong and end up missing out on all the benefits that professional SEO brings to the table.