We are pleased to announce that Social Media Explorer has partnered with ExactTarget to deliver a hands-on, full day workshop that will leave you with a fully executable and measurable social media strategy by the end of the day! We are so excited about the content and format that we are bringing the Social Media Domination Road Tour to five cities this summer: Philadelphia, Atlanta, Washington DC, Dallas and Minneapolis. You’ll walk away with a strong foundation to develop the most important strategies to be successful in social media:
You’ll participate in hands-on exercises that guide you through the creation and evaluation of a successful social media strategy that is aligned to core business objectives including increasing sales, increasing overall revenue from the social channel and decreasing marketing expense.
You’ll also create a content marketing strategy that focuses on delivering “Holy Smokes” content and defines the content types, themes, and timing for content development. You’ll pair these strategies with a framework for implementation that includes a tactical plan and content calendar.
Because truly successful social media strategies must deliver a solid return on investment, you’ll build a measurement framework that you can use to measure your impact on sales volume, revenue and cost. Starting by defining key performance indicators you’ll then create a process flow chart that ensures tracking is in place for final reporting.
Who Should Attend
If you are responsible in any way for the bottom line return on investment for digital marketing or social media in your organization, then this is the workshop for you. If your title is CMO, VP of Marketing, Director of Marketing, Director of PR, Director of Social Media or something else similar, then you can not afford to miss this workshop. This is particularly effective for teams to all get on the same page and be moving in the right direction together. We have team discounts available, so get your whole team together and prepare to dominate.