The only way you can develop a social media campaign that is effective and successful is by planning. To help you get started, here are ten tips on how to create a new campaign from scratch.
1. Stick To The Promotional Rules Of The Social Media Platform You Are Using.
The first thing that you need to consider is working on a social media platform that has promotional rules that you are aware of. For example, you can promote your brand on Facebook as long as you adhere to the strict rules of promotion. If you fail to abide by these rules, then you risk losing your brand’s marketing page.
2. Have A Clear Goal.
Before you can introduce your social media campaign to the public, it is advisable that take time to plan and decide what you want to achieve. Having a clear primary and secondary goal keeps you motivated and on the right course. Most social media campaigns have common goals, which include: product awareness, lead generation, and direct sales.
3. Choose Reliable Apps That Can Help You With Your Campaign.
There are many apps that marketers use to promote their social media campaigns. Therefore, you should take advantage of some of these apps to run simple and successful campaigns. Another benefit of using such apps is that most of them are available for free, while others charge a small fee much more advanced service.
4. Do Not Neglect Social Search Engine Optimization.
Social networks are designed with a unique search forum, which users use to find topics that they are interested in. Because of this reason, you might want to create a list of phrases or keywords that you can use to rank your brand socially. Moreover, make sure that you use the same keywords in your new social media campaign.
5. Use Other Tactics To Support Your Social Media Campaign.
Both small and large businesses have done their best to stay connected with their loyal customers with the help of social networks. However, if you want to attract new customers, then you might want to use other tactics to support your promotion, such as the use of email campaigns, LinkedIn ads, and Facebook ads as well.
6. Take Advantage Of Influencers To Increase Your Audience.
Influencers play an important role when it comes to generating new leads. Influencers can be an industry or a particular group of people who help marketers to increase brand awareness. Because of this reason, it is necessary that you come up with a list of trusted influencers who can help you reach out to a lot of people.
7. Develop A Campaign For Your Landing Page.
Sometimes you might be required to develop a landing page if your social media campaign involves redirecting users to a landing page where you host a website. When they get there they are required to take another action (such as register by filling a form). Creating a landing page gives users assurance of knowing that they are on the right domain. However, if you do not guide visitors once they land on your page, then you risk losing potential clients, and your conversion rates will automatically decrease. Therefore, it is vital that you create a simple campaign for your social landing page.
8. Measure Your Success.
Creating a successful campaign is not easy, and the only way you can conclude whether your campaign is effective or not is by measuring your success. You can measure your success by asking yourself whether you did achieve your goals or not? If you did not, then that means that you did not succeed in creating a successful social media campaign.
9. Add New Contacts On Social CRM
There are various social customer relationship management systems you can use to track or view conversations that are being discussed on your social media campaign, such as Nimble. The advantage of using this tool is that you will be able to see conversations from all networks. Moreover, you can use your marketing automation and social CRM’s sales tools to convert your social community members into potential customers.
10. Follow Up On Your New Social Media Campaign.
After concluding on your new social media campaign, the next thing you are required to do is to follow up on all your new contacts. Furthermore, make sure that you respond to updates, tweets, and posts on a regular basis so that your campaign can remain active. Moreover, the only way you can build a lasting relationship with your new contacts is by following up on a regular basis.
You can use your social customer relationship management system to track all the connections you had during the campaign. After identifying the connections, try to reach out to some of your customers through social engagement.