In the age of social media, businesses who opt not to create and use their platforms to find new customers are doing themselves a huge disservice. In particular, dental practices could greatly benefit from using these platforms to attract new patients. In fact, 73% of marketers assert that social media is an effective tool for marketing businesses of all kinds. That said, the following is a list of 3 ways dental practices can use social media to get new patients.
One of the top ways dental practices can use social media to get new patients is by offering exclusive online discount codes. In other words, by simply posting a discount code that allows your followers to receive a discount on your services, you are more likely to entice more customers to use your services. Offering discounts that are exclusively for your followers will make them more likely to make them feel special and excited to visit your practice.
Another way to find new customers using social media is to offer free consultations. Most people love to get things for free, and some of your followers are likely to take you up on the offer to assess their overall dental health. From there, you can offer them a slightly discounted rate, if they agree to use your services. Moreover, if they have a pleasant experience, they are more likely to tell a friend.
Another highly popular social media marketing technique is the use of giveaways, By simply giving away free merchandise, a free service, or something else of value, in exchange for a repost of your brand-specific media, you will receive lots of free promotion for the cost of one simple gift or procedure. The key is to require that everyone who enters is following you and that they repost something about your practice, while also tagging you in the post. This will allow you to reach hundreds, thousands, or even millions of new followers overnight. Some of which, are bound to be in the market for the dental services you offer.
Overall, there are plenty of ways to use your social media following to attract new customers. While there is no fool-proof method, each of these techniques is known for bringing brands more followers, attention, and engagement. The world of social media is very much based on not only getting followers but finding ways to get them excited about your products and services. By offering them discounts, free services, and even giving away a free item or procedure every once in a while, you will find that people become more interactive with your brand and some of them will even begin to promote your practice for free.