For niche businesses, it can be harder to see how digital communication trends apply to them. Employing digital tools can take time, money, effort, and diverts the attention of the business from other tasks. It is, therefore, very important to know how to use the technology, and what purpose it can serve.
A critical device for the majority of business is social media. It can seem quite daunting to know where to start and starting without having a plan of what to achieve or how to do it can make many businesses discount the use of this platform. We have some useful tips for creating a plan around a business’s needs.
Communicate With Customers
In our experience, whether a business is an appliance repair company, gold buyers, or office furniture upholsterers, there is still a customer that needs to be communicated with. It could be B2C or B2B, but a social media channel can still be an effective communication tool.
For example, a gold buyer might want to use a platform like Facebook for paid advertising. It would be a relatively easy and cost-effective way to get the brand name in front of potential customers. An office furniture upholsterers, on the other hand, could benefit from using LinkedIn to form partnerships with businesses that are potential customers.
Have an Approachable Side
Big, medium, and small businesses can use these platforms to show people who they are. This, of course, is a double-edged sword. However, if the right policies are in place for content and responses, it is possible to use social media to change people’s perspective in a positive way.
Think of a social media account as a means to build a brand and help others. It is a form of networking that even introverted people can feel comfortable with, as it provides a point of contact for others if they choose to reach out.
If partner organizations, external consultants, rival businesses, and customers are on a social media site, then there is plenty to learn from their activity. By maintaining a presence on Facebook, Twitter, Instagram, or Linkedin, a company can take part in industry conversations, but can also monitor and analyze the tactics of their competitors.
This can give companies an edge when it comes to market trends. The information can also shape strategies and investments, as it will be clearer to see where there are gaps in the market, which are the best areas to compete in, and how a company’s success compares in context.
Any business can benefit from social media, but the work needs to be put in to adapt to the business style, strategy, and needs. There isn’t a one size fits all approach.