By Jason Falls The purists said, “You can’t sell using social media.” And the purists were wrong. Damn wrong. In fact, there’s little more social in the business world at all than selling. It’s just taken us until recently to get the social purists out of the way so we can get back to business.
And get back to business we will. Who better to help lead us there than David Meerman Scott, one of the pioneers who led marketing and public relations people down the path of the New Rules? He’s out with his new book, The New Rules of Sales and Service, and it couldn’t be a more perfect text book for the sales industry.
From delivering the known – you have to help in order to sell – to the seemingly unknown – case studies of doctors, lawyer, software companies and more, The New Rules of Sales and Service is not only the perfect compliment to Scott’s milestone manual The New Rules of Marketing and PR, but a must-read for anyone in sales.
Don’t believe me, take a look at the New Rules of Selling presentation:
When you get a follow-up effort in an adjacent vertical from someone who has a No. 1 best-seller with over 250,000 copies in circulation, you don’t make a decision, you go buy the book. Do it. You won’t be sorry.
And yes, Scott and I are friends, but even if we weren’t, this book is worth the investment. It’s going to make you a better sales person, whether you “get” social already or not.
And if you’re not already, follow David on Twitter and read his blog. It’s smart stuff and a “don’t miss” for me.
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