GR0 Discusses the Demographics of Today's Social Media Platforms - Social Media Explorer
GR0 Discusses the Demographics of Today’s Social Media Platforms
GR0 Discusses the Demographics of Today’s Social Media Platforms

Social media has expanded rapidly during the past few years. What started off as a way for family members and friends to keep in touch with each other has quickly become one of the most powerful marketing tools in the world. Therefore, for those who would like to take advantage of everything that social media has to offer, it is important to partner with trained professionals, such as the team from GR0. By listening to what the professionals have to say regarding social media, it is possible for companies to reach their target market more effectively. That way, they can maintain an edge over the competition.

Facebook: The Standard Bearer for Social Media

Of course, the most popular social media platform in the world continues to be Facebook. Slowly, Facebook has bought up many of its competitors, such as Instagram. On average, Facebook has close to 2.5 billion people who access its platform on a monthly basis. Facebook Remains the most popular platform for adults, with close to 90 percent of people between the ages of 18 and 29 using Facebook on a regular basis. On the other hand, more than a third of people over the age of 65 also use Facebook. Therefore, there is a nice mix among its user base. The average person on Facebook spends 35 minutes per day using the platform. There is a relatively even split among its gender usage and the overwhelming majority of people access Facebook through its mobile platform.

Instagram: A Rapidly Growing Platform

Recently, Facebook purchased Instagram. Instagram is designed to help people share photos and videos. Instagram continues to grow every month, with 1 billion people accessing this platform monthly. There are 500 million people who use it on a daily basis. The user base of Instagram tends to slant toward younger populations, with two-thirds of people between the ages of 18 and 29 using this platform on a regular basis. Most of the people who use Instagram or female; however, this platform is becoming more popular among males as well. Close to three-quarters of all businesses in the United States have a profile on Instagram. The vast majority of Instagram users also say that use this platform to discover new services and products.

Twitter: The Communication Platform

Twitter has made it possible for people to reach just about any business or individual with the push of a button. That is why Twitter has become a popular platform for customer service representatives. There are lots of companies who use Twitter to field customer complaints and respond to them quickly. There are more than 330 million people who use Twitter on a monthly basis. Twitter has an even split between males and females. On average, people spend between 3 and 5 minutes on Twitter per session. Twitter is becoming more popular among businesses, as they are using this platform to collect feedback from their customers. That way, they can better meet their expectations.

Use Social Media Marketing To Reach the Target Market

These are only a few of the most popular social media platforms available today. With billions of people accessing social media on a regular basis, this provides companies with access to an almost unlimited consumer base. At the same time, companies that try to target everyone will simultaneously target nobody. Therefore, it is important for everyone to understand the demographics of those who use social media on a regular basis. That way, companies will be able to tailor their social media marketing tactics to meet the needs of their consumers.

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About the Author

David van der Ende is a full-time blogger and part-time graphic design enthusiast. He loves to write about a broad range of topics, but his professional background in both legal and finance drives him to write on these two subjects most frequently.

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