Usually, many businesses on social media today have no problem with taking unsecured loans to pay influencers, fund their social media marketing team, and push their brands to their target audience. But when social media isn’t yielding the results they desire, they begin to panic because they know that failure to repay their loans may result in their creditors chasing them with bailiffs like Bristow & Sutor. If you’ve also been spending so much on your business’ social media profiles, but you’ve not been getting decent results, have no worries because you’re not alone. Many small business owners – after spending a lot on social media marketing and not getting the results they desire – turn to schemes like an IVA and trust deeds to dig themselves out of the possibility of running into an IVA debt. While that isn’t wrong, it doesn’t solve the real problem itself. So what does? Some may quip! Well, you simply need to improve on the strategies you’re using. How do you do that? You’re just about to find out.
Choose the right networks
Before you’re quick to say that social media isn’t generating you the leads you desire, the sales you want, and the customer base you seek, ask yourself this: Am I even on the right networks? With so many social media platforms out there today, it may be confusing knowing the one to choose, and if you don’t choose the right one, there is no way you will get any result you desire from it. While many industrialists often recommend that businesses should prioritize joining the most popular networks, including Facebook, LinkedIn, Twitter, Pinterest, and lots more, we have a slightly different opinion. There is no point flocking into different networks if your target audiences aren’t there. So in other to choose the perfect network to hone your social media marketing strategy, you simply need to identify the networks that have most of your audiences. For instance, if your business is all about photography, then platforms like Instagram and Pinterest are the best for you.
Set a goal
Many business owners who often complain about not getting good results off social media have the common problem of not setting a goal. Like every other thing in life, you need to set a goal for which you aim to achieve with social media. Then, and only then can you truly measure your business success on social media. So to improve your social media marketing strategy today, you should set out some goals you aim to accomplish. Maybe you want to perform customer service, engage customers, pitch your ideas to new audiences, expand your customer base, and generate leads, drive sales, increase web traffic, gain valuable insights and feedback.
Make content creation and curation plan
Understanding your audience is critical if you want to achieve any success on social media because the interests and needs of your audiences at all times will determine what and when you post. Some of the most important things you should know about your audience include age, location, gender, goals, interests, likes, needs, behaviours, challenges, and pain points.
Use social media tools
In an age where you can make funeral plans in advance, don’t be too surprised when you learn that you can even post things on social media in advance. Staying active and relevant on social media takes time and effort, and as a business owner, you may not have the luxury of those. But there are plenty of automation tools available that you can use to publish posts automatically, and schedule posts up to a month in advance. These tools, which include Hootsuite, Sprout Social, Buffer, and BuzzSumo, can save you time and effort by allowing you to plan and schedule your posts in advance.
Limit the time spent on promotion
Even though the ultimate goal for bringing your business into the social media fray is to sell more, become popular, and generate more revenues, you don’t need to make it so glaring. If anything at all, your social media followers have no real interest in whether your business does well or not; instead, what they are interested in is their benefits and gains. So, if you want to have their attention constantly, you need to minimize the amount of time you spend promoting your business; instead, you should increase the time you spend engaging and delivering beneficial content.
Use the right team
If you are lucky enough to have a management team handling your social profiles, but you’re still not getting good results, chances are your team isn’t good enough. And you need to change the personnel. If you’re responsible for handling the profiles yourself, but you’re not getting decent results, maybe it’s high time you hired a pro. After all, it’s a business account and not a personal account.