How To Pull Insights From Data
How To Pull Insights From Data
How To Pull Insights From Data

On Thursday I’ll lead a webinar for my friends at NetBase around the topic of research and pulling insights from data. It’s really kind of a fuzzy topic for me because while I know how to do it, I don’t know that I’ve ever tried to explain it to others. But moving through the ideas and trying to come up with some recommendations for folks has been a neat exercise.

You should certainly register for the webinar and join us live, if you can. If not, the event will be archived on NetBase’s website, so you’ll still be able to access it. It kicks off at 2 p.m. ET/11 a.m. PT Thursday, May 12. It should last 45 minutes or so. And as of right now, it’ll be a fast and fun talk. I’m not planning on a lot of PowerPoint slides but rather looking at data and just walking folks through what I look for and see.

Jason Falls Netbase Webinar - Pulling Insights From DataIn preparation, I’d love to hear from some of you who sift through research, particularly those of you who focus on social media data you might glean from monitoring solutions, web-based research tools and the like. I’ll be sharing some ideas on how I try to pull insights from keyword research, anecdotal conversation points and more. But I’d love to hear from you:

  • What do you look for when reviewing surveys, monitoring information, keyword research and so on?
  • How do you decipher anomalies from potential trends?
  • What type of data do you weigh heavier than others?

I’d love your thoughts and ideas on how you find the needles in the haystacks. I’m certainly not the first, only or even best person out there to explain how to pull insights from social media information. Your ideas would be a welcome addition to the conversation.

Come see us on Thursday. In the meantime, drop a comment and let me know how you find insights in the data you see.

Disclosure: NetBase is an online research partner of Social Media Explorer.

About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at
  • Pingback: prolonging the magic()

  • Pingback: logical reasoning()

  • Pingback: More info at Wikipedia()

  • Type your comment here.There are many website selling replica watches but how to chose a good one is very important.Here is a good one for you.It is also my friend tell me that.they have many good and cheaper Bertling,Omega and rolex replica

  • Once upon a time, were considered only watches.  [url=]Replica Watches[/url] not yet introduced and people had to bear the simple watches they were happy. There was simply no need for [url=]Replica Rolex[/url] since most of the watches were simple and affordable. In those days most of the watches were simple timepieces and most were affordable. Yes, there were hints that made his body in gold, but it was not enough to go to the people and order. Now was not that expensive, nor that watches them. Recently, there has been a wave of [url=]Replica Breitling[/url] have been on the market. The new generation professionals have enough money to be able to enjoy the finer things in life.
    However, not all of them have the financial capacity to go for brands such as [url=]replica tag heuer[/url], Replica Cartier, Replica Omega, etc. These professionals are now hoping to have found with these cheap replica watches. Then there are two major advantages in the luxury watches replica. Firstly, you do not have to pay an astronomical price for it, and secondly, these [url=]replica audemars piguet[/url] for most leaders and the more expensive brands are available. People like to see and show love, especially with the girls. The best way to show your class is by wearing [url=]replica panerai[/url]. Can you imagine what impression you make on your friends and colleagues when you wearing Cartier [url=]Replica Watches[/url] in the morning and Piaget replica watch in the evening?

  • Anonymous

    From Sept I’ll be writing my dissertation on some of the more mathmatical sides of Social Media. Will deffo check this out. Thanks!

  • interesting. thanks a lot for the article. i am interested a lot nrelated topics so yous post turned out to bevery useful for me!

  • I do keyword research for my website and try to find a word which will be searched more and have less competition.

    Singha Roy

  • I don’t have any insight into how I pull data (other than through my Google Reader, Facebook, and Twitter lists). However, I thought this link would be valuable for the community… It illustrates the news break of Osama bin Laden via Twitter.

  • Bob Fichtner

    As a market research professional (26 years), insights are often the result of cumulative observations. Essentially, 1 + 1 = 3. And usually it comes from connecting things that are not obvious – if I know X about a group and also know Y, what does that tell me about the group and their behavior? Sometimes taking random “facts” or observations from a study or multiple studies and working to understand the possible connections are what yield the best insights.

    • Well said, Bob, and a good reminder. Sometimes folks don’t realize that’s
      exactly what they’re seeing … we forget our existing knowledge and even
      assumptions (mistaken or otherwise) about our audiences biases our own
      analysis. Sometimes it leads to good insight.

      But you’re talking about intentional division of the data, cross-checking
      hypothesis, etc., which is certainly a market researcher talking. Thanks for
      the reminder that insights don’t always come in isolation!

  • G Facchini

    Jason, as my business experience I run a company (Buzzdetector) that offers not only monitoring solution but insight generation. We work side by side with our clients to deliver added value to the monitoring action.

    What we look for?

    a) Pertinence: we focus a lot on the pertinence of any single voices, rather than on the volume of voices, to the goal of the assignment. If we find something applicable no matter if it is a single voice, we count it.

    b) Lateral product description: any product can be described by users in an original way, with a fresh tone, in a lateral way. This approach led us to change the entire communication strategy of the main brand of our bigger client: sales response was and still is after two years enthusiastic.

    Potential trends?

    Anomalies can be better detected on the medium term. Within few weeks or months, a wannabe hype will die if not supported by a real ratio

    In general, to quote Jane Austen, it’s a matter of sense and sensibility.

    There a gold mine outside there to be digged.

    • Nice, G. I haven’t seen Buzz Detector yet. Will add that to my list of tools
      to check out.

      • G Facchini

        Many thanks. It will be my pleasure to show it to you.


Social Media Jobs

VIP Explorer’s Club