Survey Reveals 11% Increase in Marketers’ Ability to Measure Social Media ROI
It will likely come as no surprise that marketers still haven’t figured out social media...
social media research
Nichole Kelly Where Is Marketing And Where Is It Headed?
Exact Target research shows that while social media will see increased spend by many marketers in 2014, it's still not…
Jason Falls The Most Loved and Hated Brands of 2012
Fan advocacy is an important topic for brands. We all want our most loyal fans...
Comparing Conversational Market Research With What We Know
Jason Falls compares and contrasts conversational market research with traditional, syndicated research. The Conversation Report on restaurants is due out…
The Social Media Research Offer You Shouldn’t Refuse
The Social Habit market research on consumer habits in social media features a valuable purchase option that includes consulting time…
Asking Better Questions: Why Do People Use Social Networks?
Susan Baier of Audience Audit wants to know why people use social media and various social media channels. Her questions…
Want To Know What Social Media Users Are Thinking? Now You Can!
The first major lesson I learned as a working professional in the marketing business was...
The Social Habit Research Now Available
Edison Research's social media survey of user behavior, The Social Habit, is out for 2012.
What Are Women Saying Online?
A replay of the Visible Technologies webinar on what women discuss online about purchase intent conducted Feb. 21 with Jason…
Enterprise Social Media Decision-Makers Wanted
Altimeter Group is conducting another extensive research project around social media in the enterprise or...
How To Pull Insights From Data
On Thursday I’ll lead a webinar for my friends at NetBase around the topic of...
The Online Conversation: Burgers
I like cheeseburgers. While my typical flippant reference to affiliate relationships is silly and a...